8. TRIPLE H The 14-time World Champion was a menace in his prime days. His Reign of Terror is considered as an iconic feat in his career.
7. EDDIE GUERRERO Being tagged as one of the most likeable heels in history, Eddie Guerrero always worked on the following three ethics - "Lie, cheat and Steal".
6. RODDY PIPER He was one of those first heels who engaged fans in whatever he did. Due to Piper's emphatic mic skills, he often made people root for him. However, that doesn't change the fact that he was a master at gaining nuclear heat as well.
5. THE ROCK The People's Champ were not always of the people, especially during the early days of his WWE career. He was just too cool to hate and the trash-talking made him even more popular.
4. SHAWN MICHAELS How can The Heartbreak Kid not be on this list? Back when his popularity was on a meteoric rise in WWE, The Showstopper did everything in his tracks to stay at the top and in turn received the eventual support from fans despite being a heel for the most part.
3. ROMAN REIGNSUndoubtedly the greatest heel of our generation is none other than Roman Reigns. After wasting years of being the wannabee nice guy for WWE, he finally turned heel in 2020, picked the Tribal Chief gimmick, and turned it into gold.
2. EDGE Often nicknamed as the Rated-R Superstar, Edge raised the bar for bad guys in this industry. The 11-time World Champion was just unstoppable during his prime and did whatever the heck he wanted.
1. STEVE AUSTIN He's the baddest SOB to ever exist in this space of wrestling. Austin's popularity grew on a whole new level during the Attitude Era.