“Ads scored a touchdown” Super Bowl LVI sets a new record high for commercial cost

Besides the actual game, the Super Bowl is most known for the hilarious commercials that cost an absurd amount of money to air. While the game brings in a viewership north of 100 million, the broadcasting companies have always taken advantage of this with their pricing for ad slots. Super Bowl LVI was no different and set a new record for the pricing.

Jerod Mayo and Pete Davidson in a Super Bowl LVI commercial
Jerod Mayo and Pete Davidson in a Super Bowl LVI commercial

The Super Bowl commercials are one of the biggest draws for fans to the big game. With viewership over 100 million expected every year, typically the large amounts of money that companies spend are always justified.

With the game getting more and more commercialized each year, that asking price is always on the rise, and Super Bowl LVI is no different. This year’s Super Bowl saw a new record in pricing for a 30-second commercial slot, music to NBC’s ears.

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Super Bowl LVI sets a record for commerical prices

Nissan's Super Bowl LVI commercial
Nissan’s Super Bowl LVI commercial

While Super Bowl LV had an enormous asking price of $5.5 million per slot, this year’s edition of the game saw a one million dollar increase to $6.5 million. That number comes from NBC but Bloomberg has reported some slots going for as high as $7 million.

With a minimum of 70 slots being sold, that brings NBC around a whopping $455 million and that is expected to be the minimum amount brought in. The number is sure to be higher with some companies paying for 1-minute slots ($13 million). Safe to say that the broadcasting companies have no issues with being able to sell out their commercial slots.

While it may seem absurd to spend such a large sum of money on a 30-second commercial, the viewership numbers and interest people have in the commercials makes it all worth it. Even if companies produce a poor commercial, the added views that come from social media outlets that make fun of the commercial benefit the total views.

Truly when it comes to the Super Bowl, there is no such thing as bad publicity. That being said, this year, companies took a much less aggressive stance with the statements in their commercials, recognizing the social turmoil going on in the States and trying much more to just please their audience.

For the most part, the commercials didn’t exactly deliver for Super Bowl LVI and failed to live up to the $6.5 million price tag but as mentioned previously, the companies just want their publicity. Now we just have to wait till we go to Arizona for Super Bowl LVII to see if we have another substantial increase in pricing.

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