BMW drop Israel Adesanya as their brand ambassador after ‘I will rape you’ comment

Adesanya was about to be unveiled as the face of BMW New Zealand, in a few days.

Israel Adesanya
Israel Adesanya

Israel Adesanya has found himself in hot water due to the recent comments he made about Kevin Holland after the latter lost to Derek Brunson at the recently concluded UFC Fight Night. “Bro, I will fu**ing rape you,” Adesanya was heard saying in an Instagram story.

Adesanya then issued an apology via Twitter. However, what’s done cannot be undone. His words caused widespread resentment all around the world, owing to which carmakers BMW (Adesanya is a brand ambassador, and was about to be unveiled as the face of BMW New Zealand) have dropped Adesanya as the brand ambassador.

We have decided not to push forward with a specific ambassador for the brand at this time in New Zealand‘ – BMW in a statement

BMW said in a statement, “Due to the comments made by an athlete online, we have reviewed our pending association with said athlete and we have decided not to push forward with a specific ambassador for the brand at this time in New Zealand.”

The UFC, of late has been witnessing a lot of degrading and sexist comments. There was the recent Megan Anderson – Sean O’Malley – Casey Kenney controversy which was followed by the Colby Covington – Polyana Viana drama. Fighters, especially of the elite level, like Adesanya should be careful while choosing their words since it reaches a lot of people. Speaking of this, The Executive Director of Rape Prevention Education (RPE) said, “People with a large social media following can play a significant role in reducing rates of sexual violence and creating healthy cultures of consent for any sexual activity.”

What are your thoughts on this? Was BMW right in dropping Izzy?

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