The world’s most downloaded mobile game Free Fire, is all set to celebrate a colorful Holi with Survivors across India. Developed and published globally by Garena, Free Fire has lined up exciting activities, rewards, and more. For survivors to enjoy this festival, which will culminate in the event’s peak day celebrations on March 28th.
Garena’s Holi event builds on its continuous efforts to offer truly localized experiences to the Indian gaming community while also allowing them to enjoy the festival of colors from the comfort and safety of their homes.
Free Fire Celebrating Holi Festival With New Events
As part of the Holi celebrations, Free Fire will drop its official Holi 2021 music video, “DNA Mein Dance,” on the festival’s eve, March 27th. It will star one of India’s biggest superstars, Hrithik Roshan, as his in-game character, Jai. There fun and catchy dance number is composed by celebrated Indian composers Vishal & Shekhar, and sung by Vishal Dadlani. The song will be available across the top music platforms in India.
Committed to the spirit of #IndiaKaBattleRoyale, the music video brings together some of the biggest names in the Indian entertainment industry, showcasing Garena’s efforts to engage with the expansive gaming community in the country through localized content.
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Free Fire Holi Special Rewards
Survivors have worked hard to collectively take down the Demoness and restore all of the colors she stole back to the game in the last two weeks. Peak day will be on March 28th, for which Survivors will need to get ready with their color palette, log into the game, and play to earn exciting rewards!
The slew of in-game events include the login and playtime events for Survivors to win a Netherworld Troop’s Blade and 50x Cube Fragments. From March 28th, Survivors can also collect rewards like the Punkster Runner Bundle and the One-Finger Pushup emote from the “Fight for colours” and “Restore colors for Free Fire” events.
This Free Fire Holi campaign takes forward Garena’s efforts to entertain and engage the Free Fire Indian community with localized experiences specifically tailored to their preferences.
Some highlights include India’s Republic Day event, the introduction of Hindi into the game, the streaming of esports tournaments in local languages, and the hosting of community engagement events such as a YouTube influencer engagement party in Goa.
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