After the conclusion of e-auction on Tuesday, NP Singh, MD and CEO, Sony Pictures Networks India said that the company made reasonable bid for IPL media rights considering all expected returns. Disney Star India and Viacom 18 emerged out victorious and secured TV and digital rights. Disney Star India purchased IPL TV rights (Rs 23,575 crore) while Viacom18 bought the digital rights (Rs 23, 758). Viacom18 also purchased rights in India and both TV and digital rights across three global regions-Australia, New Zealand, the UK and South Africa.
While Time Internet bought the media rights for two other global resgions- the Middle East (Rs 205 crore) and USA (Rs 258 crore). Now IPL is only behind National Football League (NFL) in terms of per-match value.
“I want to begin by congratulating and thanking BCCI for an extremely well-managed and transparent bidding process. Next, I want to congratulate the winners of the four IPL media rights packages. The IPL began with SPN and has since developed into one of the world’s most popular sporting leagues in its 15-year history,” NP Singh said.
“Would have liked to see IPL on Sony again”- NP Singh
Sony Sports Network will still broadcast other cricket matches this year including India’s England as well as Big Bash League, Pakistan Super League, Women’s Big Bash League, involving teams like Sri Lanka, New Zealand, South Africa and many more.
“We’ve seen the league grow and would have liked to see it on the Sony Network again. In this regard, we made a resonable bid, considering all the expected returns. We had to factor in the market’s anticipated expansion and potential economic and other concerns over the next five years. Fiscal prudence, in my opinion, is critical for strategic management,” he said.