“We chose not to proceed with IPL digital rights given the price to secure that package”- Disney’s Rebecca Campbell

Star India secured the TV rights package for Rs 23,575 crore. Campbell also said that Star India will be exploring other multiplatform cricket rights.

Rebecca Campbell
Rebecca Campbell

For 2023-2027, IPL TV and digital rights got sold to Star India and Viacom18 respectively for a sum of Rs 48,380 crore for 410 matches at e-auction on Tuesday. Rebecca Campbell, Chairman, International Content and Operations, The Walt Disney Company has said that the Disney chose not to proceed with the digital rights due to the price required to secure that package. Star India secured the TV rights package for Rs 23,575 crore.

“We are pleased to extend our association with the Indian Premier League and look forward to offering the next five seasons across our portfolio of television channels. We made disciplined bids with a focus on long-term value. We chose not to proceed with the digital rights given the price required to secure that package. IPL is an important component of our portfolio of television channels in India, providing an incredible opportunity for us to showcase The Walt Disney Company’s powerful global brands and iconic storytelling, as well as Disney Star’s impressive collection of local original content, to millions of viewers in India,” Campbell said.

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Star India will explore other cricket rights

Rebecca Campbell
Star India

Campbell also said that Star India will be exploring other multiplatform cricket rights. “Additionally, we hold Pro Kabaddi League rights, Indian Super League Football rights, as well as various international sports rights, including the Wimbledon Championships and the English Premier League,” she added.

“Our vast portfolio of more than 70 television channels in India cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content, reaching 90% of pay cable and satellite TV homes in the region.”

“Disney+ Hotstar has changed the way Indians watch their entertainment – from favorite locally produced original TV shows to global blockbuster films, and popular sporting events. “Last year, Disney+ Hotstar was home to seven of the Top Ten Hindi SVOD entertainment series in India, and we currently have more than 100 local original titles in our content pipeline — with over 80 local originals slated to premiere this fiscal year,” Campbell said.

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