Cyberpunk 2077’s launch didn’t go nearly as much as it was deliberated. The lackluster efficiency for Cyberpunk 2077 on last-gen consoles just like the PlayStation 4 and Xbox One, particularly, led to an enormous backlash, which resulted in an unprecedented resolution from Sony to remove the game from the PSN store. CD Projekt had influenced how well Cyberpunk sold, even on non-PlayStation consoles and that’s the reason that launch, CD Projekt has caught to a message that it had discovered its lesson from Cyberpunk.
CD Projekt hosted its consolidated financial briefing for the fiscal year 2020 and spent the time acknowledging the rocky launch of Cyberpunk. Safe to say, Cyberpunk 2077’s launch didn’t go quite as planned. The bland experience for Cyberpunk on consoles like the PlayStation 4 and Xbox One, led to a massive critical backlash, which resulted in a decision from Sony to remove the game from the PSN store.
At one point, CDPR execs shared that “In financial terms, 2020 was the best year” in the history of the company. But followed up by saying they are “aware” that the launch of Cyberpunk 2077 does not resemble the launch of The Witcher 3.
“We are, as we’ve been stressing a lot, we’re going through a lot of changes inside the company and we believe we’ve taken a lot of lessons from everything that’s happened so far,” CDPR said.
“We managed to introduce a brand new IP to the market and to the minds of avid gamers across the globe,” CDPR stated in its briefing. “Now with The Witcher franchise, we have now two robust pillars on which to construct the way forward for CD Projekt. However in fact, as nicely know not every part went as deliberate. It has been an enormous lesson for us that we will always remember.”
The message that CDPR has discovered from Cyberpunk 2077’s rocky launch was a recurring theme through the briefing, at the same time as CDPR revealed it offered an enormous 13.7 million copies of Cyberpunk in 2020.
CDPR had previously announced that it will change how it handles marketing going forward, focusing on shorter marketing campaigns, manage expectations properly, and release marketing materials that accurately represent game footage on all platforms. CDPR also shifted to an annual roadmap as opposed to a five-year plan, something CDPR says will make the company more agile. 2021’s roadmap includes free patches and updates to Cyberpunk, free DLC, and the next-gen update.
While Cyberpunk 2077 still hasn’t been reinstated to the PlayStation Store, CDPR at least seems to acknowledge that Cyberpunk 2077’s launch was a far cry from the years of hype that preceded it. Whether CD Projekt can deliver on its promise to restore some shine to Cyberpunk remains to be seen.