The Russian invasion of Ukraine is the first major conflict between two countries that the world has seen in decades. Mykhailo Fedorov is among those individuals who are waging a war on Russia by using the social media platform Twitter. This is a tactic that completely belongs to the modern age of social media. He has been asking multiple companies to stop doing business with Russia and more importantly, he realised how important the gaming industry was in this regard.
Who is Mykhailo Fedorov?
He is a businessman and the current Minister of Digital Transformation for Ukraine. He is also the youngest minister present in the Ukranian parliament at 31 years of age as of now. His current goal is that by 2024 all government services in Ukraine should be available for online use. This will be the first of many steps in the Digitization of the country.
What did Mykailo Fedrov Tweet out?
As the invasion proceeds with no end seemingly in site both sides of the conflict are trying to still outmanoeuvre each other. Many in Ukraine are calling for sanctions to be taken against the country as a way to pressure them into asking for peace. The methods they are using for these are through many forms of social media.
Mykhailo Fedorov has been constantly contacting multiple international businesses by tweeting through his Twitter handle. So far he has thanked Elon Musk for providing Ukrainians access to Starlink services which has managed to maintain communication between different parts of the country.
In an unexpected turn of events, The minister of Digital Transformation has tweeted out to Xbox and Playstation. He has requested that they stop doing business in the Russian market and stand in solidarity with Ukraine by doing so. Whether both the companies will comply with this request is another issue, but this is the first time someone in the field of politics has recognized the impact that the gaming industry has on the economy of a country. Mykhailo Fedorov’s age might have helped him to come to this understanding as he is from a generation that is more in tune with the gaming world.
How effective will this be?
The video games industry is one of the fastest-growing entertainment industries in the world. Many people underestimated video games when they first came out and the critics have been slowly silenced over the years as gaming produced the largest revenues in the entire entertainment industry.
Mykhailo Fedorov has also contacted various eSports organisations to help support Ukraine by cancelling tournaments and teams from Russia. Russia is also a significant hub for eSports as one of the most famous teams, Team empire is from there. If it occurs, these two combined should put a noticeable dent in the Russian economy.
As of now, many eSports organisations have boycotted Russia. Navi is obviously one of them as the organisation will be supporting their country. Sony and Microsoft might give in to the pressure from their consumers who would definitely be interested in seeing both these gaming giants take the right actions.
It is interesting however that while Mykhailo Fedorov mentioned Xbox and PlayStation the document he shared mentions all gaming companies and eSports platforms this includes the biggest of them all which is Valve. If Valve decides to stand in solidarity with Ukraine, it could mean trouble as most of the gaming community cannot imagine a world without Steam.