Viya Net Worth, Salary and Endorsement: How Rich is the famous Chinese influencer?


Viya Net Worth, Salary and Endorsement: How Rich is the famous Chinese influencer?

Huang Wei better known as Viya

Huang Wei better known as Viya is a China influencer who does live streams on the Chinese e-commerce platform Taobao which has earned her the moniker “queen of live streaming” in China. She has been selling products at her first store at the age of 18 and in 2017 she signed up for Taobao being one of the first channels on the sites. She is known for her ability to sell anything which gave her the moniker she is famous for.

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What is Viya’s net worth?

Viya’s current Net worth stands at $1.25 billion. She is a part of a phenomenon in China known as ‘e-commerce live streaming’ and she has over 18 million followers. In the year 2020 the Chinese influencer had sold a rocket launch service for a whopping $5.6 million on Taobao, and this was on discount too! She also sold inventory worth $1.3 Billion on Singles Day in China. No wonder she was dubbed the “queen of live streaming”

viya selling a rocket service
Viya selling a rocket service

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What is the recent controversy she is stuck in?

Recently the Chinese government had broadened their crackdown on internet celebrities and she was accused of tax evasion. The government fined her $210 million for misreporting of income in 2019 and 2020 which led to an underpayment of $100 million worth of taxes. This was the biggest fine given to a live streamer and many of her followers believe that she is done. Along with the fine she has received her social media accounts were also taken down.

viya
viya the queen of livestreaming

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