Sofia Kenin was struck with a huge blow on the last day of 2020, as she lost her management contract. Her management agency decided not to renew her contract. Top Five Management issued a statement which said that they did not wish to continue ahead with Sofia Kenin due to what they describe ‘difficulties with the athletes environment.’
Top Five management represents other players like Elina Svitolina, Dayana Yastremska and Ons Jabeur. “Due to difficulties with the athlete’s environment, Top Five Management has decided not to extend its collaboration with Sofia Kenin,” a statement reads. “After joining Top Five Management, the U.S. tennis rising star delivered an outstanding performance during season 2020 – notably winning the Australian Open and reaching the final at the French Open. Top Five Management wishes Sofia all the best for the future,” the statement added.
No comment made by Sofia Kenin or her team
Sofia Kenin or her team have issued no statement regarding Top Five management’s decision. It is still uncertain as to why the management decided not to renew Kenin’s contract in spite of her growing fan base and popularity.
Sofia Kenin joined Top Five at the start of 2020, just before she won the biggest title of her career so far, the Australian Open. She also made it to the French Open finals, where she lost to Iga Swiatek in straight sets. Sofia Kenin won 24 out of the 33 matches she played in 2020. She also won the WTA Lyon Open and was named the WTA Player of the Year in December.
Forbes Magazine has ranked her as the eight highest paid female athlete in 2020 with $4.8M in prize money and a further $1M in endorsements. Kenin will get her 2021 season underway at WTA Abu Dhabi which commences on January 5.