#FitWithIndianFootball Campaign Going Strong On Social Media Platforms

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All India Football Federation(AIFF) started a campaign on 2nd of April, which is known as the #FitWithIndianFootball to inspire and promote fitness amongst the fans during the Coronavirus enforced lockdown.

This campaign has attracted 1.56 million impressions across social media platforms and has seen a wide participation from sports enthusiasts. The total number of views recorded by the campaign videos is 431k views at an average of 87.4k views per video.

The initiative was spread across two-and-a-half weeks and featured the likes of Bhaichung Bhutia, Sunil Chhetri, Gurpreet Singh Sandhu, Sandesh Jhingan, Ashalata Devi, Aditi Chauhan, Jeje Lalpekhlua amongst others, showcasing and explaining exercises that one can execute at home with a football, and in the process, encouraging fans to do the same to stay fit, and healthy.

Across the world, All the sporting events have come to a halt due to the ongoing Novel Coronavirus ‘COVID-19’ pandemic.

Mohan Bagan, has been declared as the winner of I-League 2019-20 season. Also all second division, Youth League, Golden Baby League and National Competitions are also suspended.

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