In the exclusive part of the Firstsportz, we are having Giddy Muk as our speaker who is working currently as a Business Partner for the elite European club, Paris St Germain. Muk is also the CEO of Pro-Soccer Marketing Consultant Management (The Netherlands). Here is the excerpts from the interaction.
Exclusive with PSG’s Giddy Muk: Can you share more about your professional experience at Paris St Germain? And how would you consider yourself as? Like, a player agent or a business head for the club?
I am working as a Business Partner for Paris St Germain across the Globe. Right now, I stay in the Netherlands working with the younger setup of the club. My job role includes training the kids, developing them for the higher level and keeping constant touch with their parents. I am working as a player agent for several players as well.
Exclusive with PSG’s Giddy Muk: Recently, we saw the post on your LinkedIn profile regarding the opening of a PSG Academy in South Korea. Please tell us more about it.
So, the club wants to put its footprints all across the globe. And in Asia, South Korea is a giant market with a lot of people paying for the merchandise and actively involved in sports. Also, the demography has played a crucial role as it is near to football active country like Japan.
Also, the club is planning to have the tournament of all of its academies across the globe at Parc des Princess next year.
Exclusive with PSG’s Giddy Muk: Can talented Indian youngsters join the PSG Academy in Korea and avail the benefits? And if it is yes, what is the procedure?
Yes, the academy is open to all. However, unless the candidates are extremely talented and wealthy, it is no brainer to travel to South Korea. But if you are passionate about the sport, one should definitely try the same.
Exclusive with PSG’s Giddy Muk: What contributions have Indian players brought in European Elite football?.
Much respect to star players like Mohammed Sali (Celtic) and Bala Davi from Rangers have been outstanding and we (Paris St Germain) hope to see more Indian quality players coming to Europe in the near future. Indian Super League is attracting more potential players who are taking Indian football to an upper-echelon level.
Exclusive with PSG’s Giddy Muk: What is the difference between European and Asian and African football? Despite having so many clubs, why is European football on top?
It’s all about marketing and promotion. The European clubs heavily invest on these two to build as brands whereas the Asian and African market are yet to get into this field. But according to me, the Asian and African clubs are not far away from reaching the heights. It might take a maximum of 5-10 years for Indian and African clubs to reach where European football is.
Apart from the marketing and promotion, it is the colonial mindset in these continents that is not helping. When you say something like India, it is like Ahh, India or Africa. But at the same time, these countries themselves get excited to hear about England, France!!
They (Indian and African clubs) are copying what the European clubs are doing at the moment. You might be copying the British English accent. It is the same happening with the game at the moment. We support the colonial picture in sports, politics and economy in other ways.
A keen of an observer of both football and cricket. Though Mechanical Engineer by profession, a sports enthusiast by passion. Varun Aithal is fond of assessing the strategies, tactics and playing with the data. Statistics and Probability are his favourite topics along with mathematical modelling for sports. An ardent fan of Manchester United and RCB and a staunch believer of "Ee Sala Cup Namde"
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