The Tottenham Hotspur forward will feature in the brand’s 2022 fall campaign, promoting the brand’s latest products, including sustainable clothing made from recycled materials. The 30-year-old is also a brand ambassador of UK luxury fashion house Burberry, after signing an endorsement deal with the brand in June.
“As a longtime fan of the brand, I’m thrilled to be representing Calvin Klein Underwear in my home country,” said Son. “Calvin Klein products have had a special place in my wardrobe for years, so our partnership is a natural fit. Like so many people around the world, I am constantly inspired by the brand’s iconic campaigns, so to be the face of one is both exciting and surreal.”
Meanwhile, according to the brand, Son Heung Min will be modeling both the ‘Embossed Icon’ collection, which boldly features the brand’s signature logo, and the brand’s iconic ‘Modern Cotton’ collection, among others.
This isn’t the first time Son has teamed up with a major fashion label though, after he was named as an ambassador for Burberry earlier this year, having also held partnerships with the likes of Cartier, Gillette, and Adidas.
Tottenham Hotspur’s Heung-min Son was Premier League’s joint top-scorer last season
Son became the first Asian footballer to score more than 20 goals in a single Premier League season back in 2017 and is the only Asian player to have broken 100 goals and assists in the league’s history.
The Tottenham striker who was last season’s Premier League top goalscorer – got his 2022/23 tally off the mark in his side’s 4-1 win over Southampton on the opening weekend.