LIV Golf’s massive new streaming deal with Fox Sports might shatter the PGA Tour further

It is common for media companies to pay sports leagues a substantial rights fee for airing their products.

LIV Golf: Credits- IMAGO / Icon Sportswire
LIV Golf: Credits- IMAGO / Icon Sportswire

Controversial LIV Golf might have a broadcaster soon after it was revealed that they have Fox Sports is all set to give the Saudi-backed league air time on their platform. It is also believed that the finer details are yet to be worked out.

According to sources, LIV Golf won’t receive any financial reward from the news outlet. However, it is believed that many sporting leagues receive hefty amounts for broadcasting rights.

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LIV Golf have been in conversation with number of broadcasters

LIV Golf: Credits-  IMAGO / Icon Sportswire
LIV Golf: Credits- IMAGO / Icon Sportswire

LIV Golf has been making news since its inception as it is funded by a controversial Public Investment Fund from Saudi Arabia. Despite not getting any financial returns from Fox Sports it is believed that the league will be going ahead with a deal with the broadcaster.

The CEO of the controversial league and the former PGA Tour player Greg Norman has always been positive regarding the air time and has stated in the past that there are a number of interested parties which are willing to give them airtime on their channel.

“We’re talking to four different networks, and live conversations where offers are being put on the table,” Norman told ESPN. “They can see what we’re delivering.”

NBC, CBS, Disney, Apple, and Amazon ignored LIV’s approach to multiple broadcasters, and Fox Sports’ involvement is only because Lachlan Murdoch has forced them to consider the offer.

“There were people at Fox who wanted nothing to do with this,” the source said. “They were forced to do it.” “Any advertiser who touches this will get blasted,” a longtime sports TV executive said. “It’s a weak product but it’s a tainted product on top of that.”

However, LIV Golf denied that they are close to finalizing any deal with Fox Sports. Fox Sports also declined to comment regarding the same issue.

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