India at Tokyo Olympics: MPL Principle Sponsor for Olympics, One and a half year contract signed by IOA

The news comes days after India dropped the Chinese sportswear brand Li Ning as its official sponsor. MPL will now serve as the main sponsor of the Tokyo Olympics

MPL signs contract with IOC
MPL signs contract with IOC

The Indian Olympic Association announced on Thursday that MPL Sports Foundation, the mobile gaming platform, will be the principle sponsor for the country’s contingent for the Tokyo Olympics that are coming soon.

According to the IOA the contract will last for one and a half years, and will expire in December 2021. According to the terms and conditions of the contract, MPL will pay a total of 8 crore to the IOA.

President Narinder Batra and secretary-general Rajeev Mehta said in a joint statement, “We are delighted to inform you that the IOA has entered a sponsorship agreement with MPL Sports Foundation as the Principal Sponsor covering the Tokyo Olympic Games, 2022 Asian Games & Commonwealth Games.”

“The Sports kit for the 2022 Asian Games and Commonwealth Games Indian contingent will also be supplied by MPL,” said the statement.

Dairy Giant Amul to continue to sponsor the Olympics

Amul to sponsor India at the Tokyo Olympics
Amul to sponsor India at the Tokyo Olympics

IOA said that Amul has agreed to sponsor the Tokyo Olympics Games that will be held this year.

“Amul, who has supported us in the previous games also, has come forward to support IOA for the Tokyo 2020 Olympic Games. Amul’s sponsorship is for Rs 1 crore for a period till 31st December, 2021,” the IOA top officials said to Times of India.

“We are hopeful of bringing more of such good news in the coming weeks as the talks are going on with some more sponsors.”

Amul will be sponsoring an amount of 1 crore for the Indian contingent attending the Tokyo Olympics.

JSW to also sponsor the Indian contingent at the Tokyo Olympics

JSW to sponsor India at the Tokyo Olympics
JSW to sponsor India at the Tokyo Olympics

On Friday, JSW, the owner of the ISL side Bengaluru FC, were also roped in by the IOA to sponsor the Indian Contingent at the Tokyo Olympics.

JSW has pledged to sponsor an amount of 1 crore for the upcoming Games. “We are happy to inform you about one more sponsorship offer which is confirmed with JSW Group for the Tokyo 2020 Olympic Games since our last update to you on 17th June. Mr Parth Jindal, CEO of JSW has confirmed to us for the sponsorship of Rs 1.00 crore to IOA,” said the statement that was released on Friday.

This news comes days after India decided to drop the Chinese sportswear brand Li Ning as the team’s official kit sponsor, stating that the team would wear unbranded apparel to the Olympics.

Also read: Tokyo Olympics: IOA calls off agreement with Chinese kit sponsors Li Ning, Indian contingent to wear unbranded apparel at Summer Games