Krafton’s PUBG New State is in the process of becoming the juggernaut of battle royale genre as it has already achieved the feat of claiming 40 million downloads from Google Play Store and App store. Even after this, Krafton is not ceasing its efforts to become a worldwide popular game. Its latest move comes in India, where it has partnered with popular singers to bring exclusive music videos.
PUBG New State was launched globally on 11th November in over 200 languages. Although the game’s arrival was hindered with server issues and the developers are still struggling to provide a stable game play, free of lags and glitches, the game’s popularity has increased exponentially. Krafton is now trying to expand its player base in India which boats of a large gaming market.
Krafton brings special music video for PUBG New State in India
South Korean gaming company, Krafton has kept various collaborations in store exclusively for its Indian fans. It has recently launched a music video titled ‘Bad Boy x Bad Girl’ which features popular singers Badshah and Nikita Gandhi. In addition to that, the developers are partnering up with renowned rapper, Raftaar to bring promo videos and much more. With this exclusive music video, Krafton wishes to connect with the Indian fans on a deeper level as the Badshah is a household name in the Bollywood industry of India.
Previously, Mortal and Raftaar had given us glimpses of a promotional video of PUBG New State in India. Few days ago, several details were provided regarding the video, PUBG New State chronicles is a special web series which features Indian celebrities- Awez Darbar, Kaneez Surka, Kubbra, The Sound Blaze, The Great Khali along with gamers, Mortal and Scout. Chronicles is set to be premiered in the month of December, therefore, Indian fans can expect a lot of surprises from Krafton.
The company has also roped in different YouTubers and influencers such as Bhuvan Bam and Viraj Ghelani to connect with the youngsters and encourage them to take up gaming as a career. In order to make gaming fun, the developers are hosting a dance challenge for both BGMI and PUBG New State and giving away free rewards to the players.
Krafton’s BGMI is already ruling the hearts of Indian gaming community, therefore, the company is expecting that the new battle royale will also be able to create a wide player base in the country.