The star kid Ziva Dhoni, who has been the internet sensation, finally featured in her first commercial advertisement. She appeared with her father, MS Dhoni, the former Indian skipper and a legendary player. The daughter-father duo appeared in one of the most playful ads of Oreo biscuits. In fact, the lively commercial is the first one where the father-daughter duo is appearing in a campaign together.
The latest #OreoPlayPledge featuring Dhoni and Ziva continues to sustain its theme of bringing the family together and cherish the bond forever. Set in a lively environment, the endorsement aims to inspire people to doze off from their busy schedules and relish the fun-filled moments with the loved ones.
The new TVC, conceptualised by Publicis Group for Mondelez India, showcases MS Dhoni and Ziva Dhoni on a bright Sunday morning, baking a cake for Ziva’s mom. However, this task comes with a twist! For every Oreo cookie, they place as garnish on the cake, they take a pledge to spend more time with each other. The funny and mischievous conversation and playtime between Dhoni and Ziva end with a sweet ‘Twist, Lick, Dunk’ moment reiterating the thought that ‘The more we stay playful, the more we connect’, and inspiring people to share their playful pledge on www.OreoPlayPledge.com.
MS Dhoni shared his experience and said, “Shooting with Ziva for the first time was a delightful experience for me. It was fun to share our playful moments on screen with Oreo, our favourite cookie. Ziva & I had a great time on the set for the new campaign, #OreoPlayPledge which has a beautiful message. It inspires you to make a commitment to take out time to connect playfully with your family. This is a challenge I’ve personally faced as a parent too and it feels great to be associated with Oreo to spark a positive change with the power of playfulness.”
Having successfully featured in an endorsement, children brands would surely queue up to rope in Ziva as their commercial’s face.