It is not every day’s occurrence that LeBron James and Stephen Curry are associated alongside each other’s. Two superstars of the modern-day NBA who are known for their completely different playing style are now linked with fitness brand, Tonal as investors. Safe to say, both LeBron and Curry are not only smacking big points on the courts, but off it as well. The most recent being their association with Tonal.
To those who are not aware, Tonal is a California-based development that ensures a workout platform and fitness training in the comfort of one’s home. It is reported that the valuation of this brand is more than $200 Million as of this date. Most of the investors of this brand are athletes. And who better that a perfect investor, than the marquee basketball sensation who has risen as the epitome of athleticism.
LeBron James Becomes an Investor with Tonal
Now talking about the elite list of 30 investors, it includes WNBA legend Sue Bird, former and current NFL stars like Drew Brees and Larry Fitzgerald, Mike Tyson, Maria Sharapova. Most importantly Golden State Warriors’ best ever player and highest scorer Stephen Curry. Moreover, what better than LeBron James to add to this list. The 36-years-old still stands to be one of the best players of the game and is indeed leading a side.
This fitness brand, Tonal claims that NBA teams that were part of the Orlando Bubble (when the 2020 season had to be staged during the Covid-19 hiatus) in 2020, half of them used their equipment.
Lastly, LeBron James is known to make big yet safe investments. Which is potentially the reason how the King is on the verge of becoming a billionaire soon. Having said that, with gyms opening in every little corner of the world? Will Tonal become a history? Remains to be seen.