Safe to say, LeBron James has earned every right to earn as much as to make him one of the five richest athletes in the world. It seems like in 2021, King James is set to make more money moves than ever. The Los Angeles Lakers marquee player has sealed an impressive deal for his entertainment company, SpringHill along with RedBird Capital which is value for $725 Million. In addition, James and his partner Maverick Carter remains in a possession of controlling stake.
To those who are unaware, LeBron James and Mavericks Carter found the SpringHill company in 2007. The initial name of it was SpringHill Entertainment but it was late changed to SpringHill Company in 2020. Moreover tennis sensation Serena Williams is also on the Board of Directors of this company.
LeBron James’ SpringHill Secures Massive Deal with RedBird Capital
“The goal is to create a multibillion-dollar diversified culture and content company, and I think that puts it in a pretty unique position,” said Gerry Cardinale, founder and managing partner at RedBird. “It’s not just capital; it’s listening to Maverick and LeBron in terms of what they want to build, where they’ve taken the company from a standing start to today, and then saying what the potential trajectory is.”
“We’ll be able to finance our own projects. We’re going to build up our physical production arm so we’ll be able to finance and control the production of the things we make. So when we talk about empowering creators, we can really leave creators in control,” said Mavericks Carter.
Having said that, RedBird partnered with Fenway Sports Group, Nike and Epic Games for this investment round. LeBron James and CEO partner Maverick Carter were recently elevated to the ownership group within FSG. Now as the NBA 2021-22 Season is all set to begin, LeBron James will be focused upon ramping up accolades with his star-studded team as well.