Novak Djokovic is thirty-three years old now. With the advancing years, Djokovic has slowly moved away from playing tournaments week in week out and focusing on Grand Slams and ATP 1000 events. Also the fact that Djokovic has to allot time to sponsors for promotion, shooting etc is also a factor for this decision.
Right now Novak Djokovic is sponsored by apparel brand Lacoste. He has a five-year deal with Lacoste. Other brands who work as sponsors for the Serbian superstar are tennis racquet giant Head, NetJets, Seiko Watch Corporation, and Peugeot. Then there is Serbian telecommunications company Telekom Srbija as well as German nutritional supplement brand Fit Line. Djokovic is also the ambassador of Ultimate Software, and he wears ASICS shoes.
Novak Djokovic turns shoe designer for ASICS
ASICS (アシックス, Ashikkusu) is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports. The headquarters are in Kobe, Japan. Novak Djokovic is one of the athletes who endorses their products. Djokovic is especially involved with the tennis equipment.
In a recent development ASICS launched limited edition tennis shoes, which are designed with the inputs of World No.1 Novak Djokovic. Djokovic said, “I enjoyed being involved in the design of the special edition COURT FF Novak that I will be wearing this Summer.”
The schedule put up on his official website states that Djokovic will next be seen playing in the Rome Masters, where he is the defending champion. Following which he will travel back to Serbia for the Belgrade 2 and then of course the French Open.