The Badminton World Federation (BWF) named World Champion PV Sindhu as one of the ambassadors for it’s ‘I am badminton’ awareness campaign.
This campaign gives a platform to players who exhibit their love for badminton by supporting and pledging to clean and honest play. The 24-year-old badminton star said it’s very important to play clean and honest in any sport.
“This message starts with one voice. If we as ambassadors can highlight this, then I think this will spread to more players. You are playing the sport for yourself. You need to be happy about it. You have to play it very clean and it’s important to me, ” Sindhu said.
BWF’s Integrity Unit was formed five years ago and this is the time that campaign gets to know the precedence and help governing body to communicate it’s approach to integrity.
Canada’s Michelle Li, Chinese duo of Zheng Si Wei and Huang Ya Qiong, England’s Jack Shepard, Germany’s Valeska Knoblauch, Hong kong’s Chan Ho Yuen and Germany’s Marc Zwiebler are also ambassadors in Athletes’ Commission along with Shuttler PV Sindhu.
BWF said in a statement that, ” The new batch of ambassadors will continue the great work of a number of elite players, past and present, who have fronted the campaign since 2016″.
” As an ambassador, we all play an important role in safeguarding future of Badminton. Our youth and para badminton players perceived to be at greater risk of match manipulation and doping due to their lack of exposure on the international circuit, ” said BWF president Poul-Erik Hoyer Larsen.
He added, ” The idea of the ‘I am badminton’ campaign is for us as role models to share our experiences with these target groups so they have a heightened level of awareness on the importance of anti – match manipulation and anti-doping.”