Simone Biles Tops List as the Most Marketable Athlete for 2021 by SportsPro


Simone Biles Tops List as the Most Marketable Athlete for 2021 by SportsPro

Simone Biles

Simone Biles is considered to be one of the greats of women’s artistic gymnastics. Holding 4 Olympic Gold medals, she is currently the most decorated gymnast in her generation. She is also tied for the most Olympic medals won by a female gymnast, with a total of 7 Olympics medals. 

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Biles has recently been named the most marketable athlete of 2021 in SportsPro’s list of the World’s top 50 Marketable Athletes. With 19 championships under her belt, the gymnast edged out four time Grand Slam champion Naomi Osaka for the top spot. This year’s list has been presented by Greenfly powered by powered by Zoomph.

Simone Biles named as the most Marketable Athlete in 2021

Simone Biles
Simone Biles

Each Athlete is scored in 5 weighted metrics, which combine to form the athlete influencer score.

  • Frequency (max 15)
  • Reac (maximum 60)
  • Engagement (maximum 50)
  • Fan Demographic (maximum 75)
  • Fan Attractiveness (max 50)

Biles topped the list with an athlete influencer score of 183. The gymnast got a 9 in frequency, 27 in engagement, 33 in fan attractiveness, 50 in reach and 64 in fan demo to reach the top of the table.

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Naomi Osaka came in second with a score of 179, while Soccer Player Ashlyn Harris came in third at 178. Boxer Canero Alvarez was the most marketable male on the list, coming in at fourth with a score of 177.

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