Sky is the limit! Emma Raducanu becomes the global ambassador of British Airways

18-year old Emma Raducanu joins British Airways as the global ambassador.

Emma Raducanu
Emma Raducanu

US Open champion Emma Raducanu became an overnight sensation after her US Open triumph. She started the year playing the ITF tournaments and was ranked outside the top 300. She then received a wild card for Wimbledon and reached the Round of 16 on grand slam debut. She was the only British player left in the tournament and hence all eyes were on her.

She then played the US Open and scripted history by becoming the first ever qualifier in tennis history to win a grand slam. Speaking of her dominance, she won the tournament without dropping a single set. Needless to say, Raducanu became the talk of town and became an overnight star. Her market value too reached new heights due to her multi-ethnic personality and British connection. She received a lot of collaborations and became the face of many big brands.

Latest, Raducanu has started a new partnership with British Airways. “thrilled to join the @british_airways family as a global brand ambassador!” she wrote.

“The airline has already been part of a special time for me, flying me home from the US Open. I look forward to working with the iconic British brand on some exciting projects!” she added.

Will Raducanu play the Australian Open?

Emma Raducanu
Emma Raducanu

Raducanu was scheduled to play the Mubadala World Tennis Championship at Abu Dhabi but was forced to pull out after she tested positive for Covid-19. She is currently in quarantine and is expected to recover completely before the new season starts.

She is then scheduled to travel Down Under for the Australian leg. She is on the entry list of the WTA 500 event at Sydney but her participation will depend on her recovery. However, it is almost certain the she will be completely fit to play the Australian Open.

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