Endorsement deals Emma Raducanu got after the dream US Open 2021 run!

Find out the brands and sponsors of British teen prodigy Emma Raducanu who became a global star after her title run at the 2021 US Open.

Emma Raducanu
Emma Raducanu

Emma Raducanu became a household name after her sensational and one for the ages run at the 2021 US Open as the then 18-year old clinched her maiden Grand Slam in just her 2nd career Grand Slam appearance and her first-ever at the Flushing Meadows.

Emma was then ranked World No. 150 and was yet to win her first match on the WTA Tour when she entered the main-draw of the Slam by winning all three of her qualifying matches in straight-sets. Into the main-draw, the young gritty Brit breezed through her way to the finals as she became the first qualifier in history to win a Grand Slam as she defeated Canadian teenager Leylah Fernandez in straight-sets.

Even before winning the major, Emma had already gained quite a following as her heroics were discussed across the globe not only in the tennis fraternity but in sports generally. Both Emma and Leylah were the crowd favourites coming into the finals for their underdog runs to the finals.

Emma was set to receive $1.2 million for making it to the finals, which was equivalent to 4-times the career prize money Emma she won so far in her short career since turning Pro in 2018. As she won the finals, she was eventually handed a massive cheque of $2.5 million. Already called the ‘marketeer’s dream’, other brand deals found their way to the young Brit who is yet to play a full season on the Tour.

So far, Emma has signed deals with Nike for her apparel needs and Wilson for her racquets. She is also the ambassador for Evian Water, British Airways, Tiffany & Co. and fashion brand Dior who were one of the first brands to get the teenager on board as she signed the deal within a month of winning the US Open.

Emma Raducanu won big awards at the Year-end honours

Emma Raducanu
Emma Raducanu

For her sensational performances, Emma was voted as the WTA Newcomer of the Year award. The Sunday Times named Emma as the Sportswoman of the Year and so did the Sports Journalists’ Association who also honoured her with the Peter Wilson Trophy for international newcomer along with the Sportswoman of the Year award.

Emma was also declared the BBC Sports Personality of the Year award, one of the biggest sporting honours in the UK for which she was a deserving winner after her heroics on the WTA Tour this year.

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