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Can Serena Williams multiple investment ventures help her seize the first female athlete billionaire cap?

Former World No. 1 Serena Williams is racing towards the 1 Billion net worth mark and could potentially be the first female athlete to do so.

Serena Williams

American legend, Serena Williams, earnings recorded both on-court, as well as off-court, are nothing less than ridiculously bizarre. The minted tennis professional who first turned pro when aged 14 back in 1995, has grossed nearly $94.6 million of her on-court career earnings and a sizeable amount of more than $350 million earned through various endorsements.


The 40-year-old whose elder sister is yet another famous tennis player Venus Williams, has somehow managed to earn and build her net worth nearly twice as what Venus is acclaimed for. Her fortune revolves around the eminent domain of her multiple brand endorsements with giants such as Nike, Wilson and Audemars Piguet. One of her early endorsements began with the German sports giant, Puma, which was signed at a whopping $12 million in 1998.

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Serena Williams finished as the richest female athlete for 4 consecutive years as per Forbes

Serena Williams

Notoriously regarded as the ‘King of WTA’, Serena Williams unprecedented career has amassed a record of having won 23 grand slam singles titles, the most by any player in the open era, whilst witnessed seen missing in action for several months during the term of her pregnancy.

Although the player has her fans both shocked and finessed at the same time owing to her last professional tennis appearance in the upcoming US Open which blows whistle from 29th later this month, she’s later speculated to become a full-time venture capitalist. The American has invested in more than 60 startups through her investment firm Serena Ventures, ultimately capping funds nearing $111 million.

The former world no. 1 has deep pockets aligned with a wide range of companies dealing in crypto ventures proficiency ultimately helping her acquire an immense NFT wallet. The entrepreneur shows a particular interest in investments made in companies that directly affect people’s daily life such as Tonal. The early-stage investor successfully manifested the onset of her venture company and now notably augments her belief in having black people invest in Africa.

Her latest encounter on the court at the ongoing WTA Cincinnati Open ended with an early exit as she went up against England’s Emma Raducanu, knocking Williams out with a straight-set score of 6-4,6-0. The Englishwoman earlier spoke to her concerns about going up against the American as she went on saying, “Serena is dangerous and can come back from any situation”. Raducanu later went on to state she felt honoured to have played the legend for the first and likely the last time as Williams professional playing days are near over.

Williams, whose net worth will certainly escalate inevitably in the near future, achieved the milestone of having finishing the years 2016-19 as the richest female athlete in the world according to Forbes.

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