“You know how I feel”- Dana White clarifies his stand on increased PPV price
Dana White
UFC has again hiked the price of pay-per-view events by $5. With the start of 2022, UFC fans who want to purchase Pay-per-view events on ESPN+ now have to pay $74.99. This new raise will come into effect on January 22nd with UFC 270 Pay-per-view event. The main event of UFC 270 will be a Heavyweight title bout between champion, Francis Ngannou, and challenger, Ciryl Gane.
An increase in PPV events has automatically increased the price for those who purchase the ESPN+ PPV annual package. The revised price of the PPV annual subscription is going from $89.98 to $99.98.
With the new PPV price prices, UFC has increased the amount for the third time in recent years. The new price is $5 higher than 2021 which was $69.99, the 2021 rate was again $5 higher from 2019 and 2018 which was $64.99. Many people called out Dana White for this, but Dana White’s management has nothing to do with this, they gave the streaming rights to ESPN, and they had no say in it.
“It’s not my decision“- Dana White blames ESPN for raising PPV price
During UFC Vegas 46 post-fight conference, Dana was asked to comment on this, and he said, “We don’t have any say in that. We gave the pay-per-views to ESPN, so yeah, that’s their decision. You know how I feel about that stuff. I don’t love when prices get raised, but it’s not my decision. It’s theirs.”
With fighters being more competitive against each other, the promotion is making the best out of the scenario. Pre-fight press altercations between fighters are creating a lot of buzz among MMA fans while engaging them to buy PPVs. The craze around these fights is so much that even with price hikes like this, fans will not stop buying PPVs.
The promotion has been doing great in terms of promoting the organization and attracting new target audiences with each ongoing year. Superstars of the promotion are continuously getting involved in marketing campaigns and doing their best to sell Pay-per-view events.
Also read – “So easy to stream it illegally”- Sean O’Malley slams UFC for raising the PPV price
Suryansh Thakur
(1600 Articles Published)