The Organising Committee of the Olympic Winter Games Beijing 2022 unveiled it’s new sports pictograms on Thursday, as the world began to welcome the new year. According to the organizers, the release of the official Games’ pictograms, “capped an exciting year of preparations for the Olympic and Paralympic Winter Games Beijing 2022“.
The 24 pictograms have been inspired by traditional Chinese seal engravings. They identify each of the disciplines across the 7 Olympic winter sports. However, freestyle skiing and snowboarding are allocated six and five icons respectively due to differences in the equipment and courses used in these disciplines. 6 symbols identify the sports of the 2022 Winter Paralympic Games.
“Designed based on the traditional art form of seal engraving, each of the pictograms depicts its respective discipline with unique strokes – like those carved with a knife on Chinese seals dating back to the Qin and Han dynasties.The pictograms embody both the motion of winter sports and China’s rich culture in modern graphics,” an official Olympics media release stated.
“It’s another example of presenting time-honored Chinese art in a modern way”
The pictograms have white strokes on a red background. According to the organisers, the sharp contrast between the colours portray the grace and dynamism of the winter sports. It also adds a festive vibe to the Games that echo with the Chinese Lunar New Year 2022.
“The release of the sports pictograms marks the progress in our preparations for the Olympic and Paralympic Winter Games Beijing 2022 over the past year in a visually strong fashion,” said Gao Tian, Deputy Director of the Culture and Ceremonies Department of the Beijing 2022 Organising Committee. “It’s another example of presenting time-honoured Chinese art in a modern way and integrating the quintessence of Chinese culture into sports presentation on the Olympic and Paralympic stage,” Tian added.
The pictograms were developed in line with the style of the 2022 Games’ emblems. They have both graphic elements designed by the same group led by Lin Cunzhen, an associate professor at the China Central Academy of Fine Arts. The pictograms draw inspiration from the Beijing 2008 pictograms, the 2022 versions also incorporate the art of calligraphy.