ICC has come up stating that the Women’s T-20 World cup held in Australia was the most-watched event in the history of the sport.
Australia won the trophy for the 5th time. But on the other side for India, it was the first time for them to play finals after a long history of getting knocked out at semi-final stages.
The ICC governing body in this press release said:
“The event had already clocked up 1.1 billion video views via ICC digital channels. This is more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women’s cricket event, which was the ICC women’s cricket world cup in 2017. These figures make it the second most successful ICC event after the ICC men’s cricket world cup 2019 and that trend continued via broadcast with the final achieving record viwership worldwide.”
“In Australia live viewing hours were 13.45m which is 473% higher than the 2018 tournament, driven the their hosting and an increase in coverage on the free-to-air channels. The final between India vs Australia recorded an average audience of 1.2m viewers, making it the most-watched women’s cricket match in Australian broadcast history. India’s success in making to the final boosted audience interest, with total viewership for the knockout stages recorded at 423% higher than 2018. India live viewing hours were 86.15m which is 152% higher than the 2018 tournament, driven by India success and the broadcast of select India matches by star sports, in 5 different languages in India.” it further added.
ICC chief executive Manu Sawhney talking about the success of the event, “we are delighted with these outstanding global viewership numbers that demonstrate the power of women’s cricket to attract huge audiences across the globe. It reinforces our belief that there is a significant opportunity around the women’s game and collectively we must promote it further so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it.”
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