$10 million worth Mike Tyson expands cannabis business to European market with ‘world-class product’

Mike Tyson's famous cannabis company Tyson 2.0 will now distribute and manufacture products in Europe.

$10 million worth Mike Tyson expands cannabis business to European market with ‘world-class product’

Mike Tyson (image credit- Marca)

Mike Tyson has been quite successful in the cannabis industry ever since he started his company ‘Tyson 2.0’ in 2021. Subsequently, the company is now expanding its business into the European market after partnering with PHCANN International.

This means that Tyson 2.0 will be licensed to grow, manufacture, and distribute cannabis products in Germany and the United Kingdom. PHCANN International is a well-known top cannabis production and distribution company in Europe. This is a huge opportunity for Tyson’s company to establish itself in a new market. As such, he recently spoke about the partnership with PHCANN International:

I'm excited to make our world-class products available to medical cannabis patients in the region. Together, we're setting new standards and delivering something that no one else is bringing to the table.
Mike Tyson via Benzinga
YouTube video

Mike Tyson stated that moving to the European market was a natural move for ‘industry heavyweights’. Furthermore, this is also because recently Germany issued a legislative reform about cannabis. PHCANN International co-founder, Yuval Soiref also revealed that Tyson 2.0 is the perfect company for them to partner with. 

FS Video

This is because of the company’s extensive selection and variety of cannabis products. He also spoke about the company’s ability to redefine the cultural impact of cannabis products in markets. Soiref also stated that Tyson 2.0 is on the path to becoming one of the largest global cannabis brands. 

More about the partnership between PHCANN and Tyson 2.0

PHCANN International is registered as a multinational pharmaceutical company based in Europe. The company’s CEO, Sasho Stefanosk, spoke about the partnership with Tyson 2.0. As such, he revealed how it helps them seize the opportunity that came up after the recent regulatory changes in the country. 

Mike Tyson
Mike Tyson (image credit- Daily Star)

In addition, Stefanosk called Tyson 2.0 a well-respected industry leader, which helps its presence in the market. Furthermore, Tyson 2.0’s parent company, Carma HoldCo’s CEO Adam Wilkes, also spoke about the partnership. Wilkes believes that this partnership is a turning point in terms of the growth of the company and stated:

We are excited to partner with PHCANN because of its track record of pushing the boundaries in European and other international markets.
Adam Wilkes via businessofcannabis

He further stated that the partnership immensely helps their company. This is because of PHCANN International’s presence in Europe and its operations in the market. Wilkes also predicted that this would have a meaningful impact on consumers in Germany and the UK. 

In case you missed it!