Serena Williams to launch ‘Champion’s Mindset’ course in association with Cloud9 Training Grounds

Serena Williams to launch ‘Champion’s Mindset’ course in association with Cloud9 Training Grounds

Serena Williams

Former world no. 1 Serena Williams is partnering with premier esports organization Cloud9 to launch a ‘Champion’s Mindset‘ course aimed at coaches. This course is to be used by them in their after-school youth development work.

In a press release, Williams said “Hard work, practice, and dedication are so important when you’re working to become the best and make your dreams come true, whether that be in sport or something different,” said Williams. “As an advisor on Cloud9, I am excited to team up on their Training Grounds program to help nurture these skills in students everywhere”.

Equally enthusiastic about this collaboration, Samir Bolar, the executive director of the Training Grounds initiative said “We’re thrilled to partner with Serena Williams, truly one of the greatest tennis champions of all time, to teach our coaches the best way to inspire and train aspiring young athletes. As we transition our Training Grounds program into schools, Serena’s ‘Champion’s Mindset’ course will be an essential coaching tool in developing young gamers that are goal-oriented, healthy, and resilient”

What is Cloud9?

Cloud9 is a prominent esports organization. They launched their Training Grounds initiative to nurture the next generation of players in esports, an industry, that according to Goldman Sachs, will grow to $3 billion by 2022. The initiative, targeted at middle and high schoolers, focuses on universal values like teamwork, critical thinking, and sportsmanship. Under their new ‘Champion’s Mindset’ course, the coaches are trained to deliver on a curriculum centred on youth mentorship, growth, and excellence, while building a fun and inclusive gaming community.

For this upcoming course, Cloud9 has collaborated with Positive Coaching Alliance, an organisation that is dedicated to creating a positive sports culture. The finished product i.e the ‘Champion’s Mindset’ course will be available for free on the Cloud9 website for school coaches, parents, and educators to use as part of their youth development work.

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