Top 15 Biggest Sponsors in NASCAR History

15. Sprint / Nextel

Title sponsor of the NASCAR Cup Series from 2004 to 2016. Helped usher in the digital era with fan-focused initiatives.

14. ExxonMobil (Mobil 1)

Was one of the longtime partners of Stewart-Haas Racing, and Kevin Harvick and is known for high-tech, performance-based branding presence.

13. Monster Energy

In 2017 Monster Energy replaced Sprint as NASCAR title sponsor from 2017 to 2019. Is the premier partner of the Xfinity Series and has sponsored the likes of Kurt Busch and Ty Gibbs. They successfully brought a younger, edgier image to the sport.

12. Goodwrench (GM Service)

Goodwrench will always be known for the brand the sponsored Dale Earnhardt Sr. final car. The legend died in 2001 Dayton 500 driving the No:3 car with their branding on it.

11. Mountain Dew

Known for edgy branding and strong fan engagement, Mountain Dew made it’s NASCAR legacy supporting the likes of Dale Earnhardt Jr. and past legends.

10. NAPA Auto Parts

With its strong grassroots and retail presence, NAPA is special for the NASCAR fans. Their long-term support for champion racers Michael Waltrip and Chase Elliott makes them legendary.

9. Coca-Cola

It’s an iconic brand that has been a solid partner for teams as well as the sanctioning body for decades and still remain a strong force in NASCAR. Their most successful campaign is the “Coca-Cola Racing Family”.

8. Home Depot

Helped Tony Stewart to challenge Jimmie Johnson in his dominant years and has been part of fielding some of the most popular cars in the early 2000s.

7. FedEx

Was the only sponsor Denny Hamlin has had in his full-time Cup career till the Next-Gen era, showcasing their loyalty and consistent exposure. Now has reduced their investment but remains strong.

6. Lowe’s

The sponsor that helped to make NASCAR’s most dominant champions’ dreams a reality; Lowe’s was Jimmie Johnson’s sponsor for 17 years and 7 championships.

5. M&M’s (Mars Inc.)

One of the Long-standing and highly visible sponsorship in NASCAR history, Kyle Busch owes a lot to M&M’s for his success. They left NASCAR in 2022, which also resulted in Busch leaving JGR to join RCR.

4. DuPont

The sponsor that made Jeff Gordon and his rainbow-colored No. 24 became legendary. They changed how to properly make a racer a superstar, with proper branding.

3. Budweiser

The sponsor that brought mainstream appeal and major advertising power to NASCAR, Budweiser has a solid spot in NASCAR history. Dale Earnhardt Jr. and Kasey Kahne were their biggest starts.

2. Winston (R.J. Reynolds Tobacco Company)

NASCAR’s biggest title sponsor that has a legacy that both celebrated and controversial. For 33 years (1971–2003) they remained as NASCAR’s partners and helped it to gain more national spotlight.

1. STP

Without a doubt, the biggest brand logos to feature in a NASCAR machinery in its early days, STP forged a special connection. It featured on Richard Petty’s iconic No. 43 car for decades.