A ‘New logo’ and a ‘New Campaign’: All you need to know as the WTA enters a New Era of Women’s Tennis


A ‘New logo’ and a ‘New Campaign’: All you need to know as the WTA enters a New Era of Women’s Tennis

WTA 2022 SCHEDULE

The WTA was founded by Billie Jean King in 1973

The 2020 WTA season draw to a close with the conclusion of the Linz Open, which was won by Aryna Sabalenka. The recently concluded WTA season also will give rise to a new WTA system that carries a new logo, a new campaign and new tournament categories. The names are categorized in a similar fashion to that of ATP to give the fans some clarity.

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The WTA, founded by Billie Jean King in 1973 aims to bring equality in men’s and women’s tennis. With the new system, the two will run equal except the ranking system. As predicted by many, this is just the start of a new era of women’s tennis.

What’s New in the WTA system?

The New WTA Logo

The WTA has changed it’s logo to a tennis player hitting a serve and is applauded by many as energetic and modern. It will help instill the vision and success of most successful women tennis players of all time. Micky Lawler, President of the WTA said, “Our new logo embraces the visual language of tennis ad celebrates heroic women who come together ‘For The Game.’ We will wear it as a badge of pride and a reminder of the power of unity among strong individuals – by joining forces, we build something bigger than ourselves.”

A new campaign named ‘WTA For The Game’ will run alongside the new logo with it’s main motto to communicate the turning point in the players’s lives in tennis. The WTA has also categorized it’s tournaments in a similar fashion like the ATP, divinding it into four categories. WTA 1000 (formerly the Premier Mandatory and Premier 5 tournaments); WTA 500 (formerly Premier 700); WTA 250 (International); and WTA 125 (125K Series).

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The rankings system has not been changed but Micky Lawler believed that the above changes will provide the much needed clarity for women’s tennis. “Adopting this streamlined tournament naming system is 100% about making it easier for WTA fans, corporate partners and the media to engage and follow our sport,” said Lawler.

Also Read: Best of 2020: Five best Grandslam matches of 2020