Adidas launches new campaign ‘Impossible is Nothing’ featuring Hima Das
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Hima Das
Leading sports accessories manufacturer Adidas has launched a new campaign called “Impossible is Nothing“. The campaign will be featuring a series of films on inspiring personalities around the globe. The campaign will feature 20 films where “stories are told via a powerful narration brought to life through rare, home footage of some of authentic stories in sport and sport culture around the world”.
The likes of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi will be featuring in the series of films. The movies will be following the personalities through their tidious journey to the top and will be in a documentary style.
“Told in the documentary style of home footage, the series provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives.”
“To adidas, Impossible is Nothing is a way of seeing the world for what it can be, not as it is. It is an attitude shared by its community and its partners. Lifting the curtain on how powerful it can be, adidas launches its most ambitious content series to date,” an official release read.
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“Confident that we can qualify for the Olympics during the World Relays,” Hima Das
Hima Das is confident that the Indian women’s 4x100m relay team can qualify for the Tokyo Olympics during the World Athletics Relay in Poland next month. National record holder Dutee Chand, Archana Susenndran and S Dhanalakshmi will be featuring alongside her in the side.
“Dutee will also be a part of the team, we are confident that we can qualify for the Olympics during the World Relays. We should do it,” Hima told PTI in an interview. “I am in very good shape and the other members are also doing good and preparing well. We have done really well (in the individual 100m) during the Federation Cup.“
All four women were impressive in the 100m event in the Federation Cup. Dhanalakshmi clocked 11.38 seconds to win the event while Chand and Suseendran were second and third with 11.58 and 11.76 respectively. Hima had won one of the preliminary heats in 11.63 before being disqualified in the final race for a false start.
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Anshuman Mahapatra
(1496 Articles Published)