After BKFC and Proper 12, Conor McGregor to launch Greenback Records, Dublin’s first major record label

Conor McGregor is looking to make leaps and bounds in the music industry with maximized, unheard profitablility for a first major record label based in Dublin.

After BKFC and Proper 12, Conor McGregor to launch Greenback Records, Dublin’s first major record label

Conor McGregor launches the first major record label in Dublin (Source: IMAGO/X)

Conor McGregor has revealed his latest ‘Notorious’ ambition is to become a major player in the music industry. To that end, he plans to give artists a fair share of profits for their work. With splits that are “currently unheard of in the industry.” Ask ‘Mac’ and ye shall receive, as McGregor has announced the launch of a new Dublin-based record label, Greenback Records.

The Dubliner is really taking jazzy Jay-Z’s advice to heart because he’s not just a businessman. He’s a business, man! This only adds to his portfolio further, and further. His Proper 12 Brand celeb whiskey and the Proper No. Twelve Irish Apple is an award-winning blend. According to Impact Data (2022), it’s way beyond a trajectory to surpass other celebrity brand spirits. McGregor Sports & Entertainment is also an equity shareholder and part-owner of BKFC.

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Consequently, now comes the foray into music. With a multi-genre record label, alongside music industry business partners Richard Buck and Julian O’Brien. Buck, CEO of Greenback Records, is the former Head of Global Touring for TEG and founded the MJR Group. He’s been responsible for several of 50 Cent’s biggest tours, SIA’s iconic stadium tour, Nostalgic For The Present, with O’Brien.

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Alongside, also the deal between Snoop Dogg and TEG which resulted in Snoop’s record-breaking ‘I Wanna Thank Me’ Tour in 2023. The current plan is that McGregor’s label is expected to be a “multi-genre” producer. To offer up partnership deals for artists in a way that hasn’t been touched before. From multi-platinum-selling artists to up-and-coming rising stars.

Conor McGregor gives the scoop on game-changing new label

Beyond his interests in the octagon, MMA promotions, and entrepreneurship, Proper No. Twelve single malt whiskey, and Forged Irish Stout, Conor McGregor has been a lot of things. ‘Notorious’ made his debut by starring in the Road House movie featuring Jake Gyllenhaal and Post Malone – a remake of the 1989 cult classic starring Patrick Swayze. Later on, his resume also included a voiceover acting in a gaming stint.

Conor McGregor - Greenback Records
Conor McGregor – Greenback Records (Source: X/irishmirror.ie)

Murder was the case they gave him, as McGregor starred as himself in the latest rebranded Hitman 3 – IO Interactive DLC Release Trailer in a brand-new Celebrity Elusive Target. The IOI.dk › hitman CelebrETs gameplay on streams revealed he played an enigmatic millionaire MMA fighter called the “Disruptor” (go figure) that the titular Hitman has to kill. At the time, McGregor went viral recording sound bites in a studio before his supposed UFC 303 pay-per-view return.

Much was made at the time thinking ‘Notorious’ was coming up with a diss track and engaging in music. At least part of that comes overwhelmingly true. Now, here’s what Conor McGregor has to say about Greenback Records:

I am excited to create Ireland’s first major record label, in an industry that I have had great interest in for some time...To be able to come in and offer music artists a fair deal and properly reward them for their talent. This industry, like others, has needed an overhaul for a long time. I am excited for myself, McGregor Sports & Entertainment, to partner with Richard and Julian as founders to bring Greenback Records to life!
Conor McGregor (@TheNotoriousMMA) via McGregor Sports & Entertainment Official Press Statement for ‘Greenback Records‘

O’Brien, creative director and head of A&R for Greenback Records comes from an artist representation background, having managed Ireland’s largest rap group, Versatile. He has also represented the likes of The Game, Snoop Dogg, Ice Cube, Cypress Hill, Coolio, Obie Trice, and D12, among others. With the new partnership, such similar talents are to be part of the label, as well as new and coming ones.

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