Over 4 Billion Views Worldwide Crown Bad Bunny’s Super Bowl Halftime Show the Most Watched Ever Despite Boycott Call From President Donald Trump

The Super Bowl LX halftime show generated 4.157 billion worldwide views within the first 24 hours.

Over 4 Billion Views Worldwide Crown Bad Bunny’s Super Bowl Halftime Show the Most Watched Ever Despite Boycott Call From President Donald Trump

Bad Bunny (Image via IMAGO)

In Short
  • Bad Bunny's Super Bowl LX halftime show garnered 4.157 billion views globally within 24 hours, setting a new record.
  • President Donald Trump criticized Bad Bunny's selection, calling for a performer with mainland U.S. roots.
  • The opposing "All-American Halftime Show" by Turning Point USA attracted significantly lower viewership, peaking at 6.1 million.

Bad Bunny loves setting new records and breaking old ones. The Grammy-winning singer shattered all previous viewership records and united the entire world with his inspiring performance during Super Bowl LX.

The Puerto Rican sensation lit up the stage at Levi’s Stadium in Santa Clara during halftime of the game between the Seattle Seahawks and the New England Patriots, with Seattle ultimately taking the win. With all the buzz and controversy surrounding Bad Bunny’s selection to headline one of the most lucrative shows on the planet, curiosity among people skyrocketed.

Backlash came straight from the President of the nation, Donald Trump, who urged the NFL to pick someone else. Trump wanted a performer with roots in mainland USA who also valued the tradition of football.

I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible.

Trump said

When the league refused to comply, Trump decided to skip the year’s biggest event. That did not deter Bad Bunny. He performed some of his biggest chart-toppers—Tití Me Preguntó, Yo Perreo Sola, and Safaera—and was joined on stage by familiar faces like Lady Gaga, Cardi B, Pedro Pascal, Karol G, Jessica Alba, and Young Miko.

The final act of Bad Bunny’s performance delivered a powerful message of unity, inclusivity, and tolerance. It was designed for a global audience, and a report from Roc Nation, an organization led by rapper Jay-Z that has helped the NFL organize recent halftime shows, including the 2025-26 edition, revealed that people around the world answered the call.

The Super Bowl LX halftime show generated 4.157 billion worldwide views within the first 24 hours. This figure covers both U.S. and international broadcast audiences, along with views from digital platforms like YouTube and other OTT services.

NFL Commissioner Roger Goodell stood by Bad Bunny from day one. He defended the league’s choice, claiming that Bad Bunny’s music will unite the world. That’s exactly the way it played out on February 8.

Bad Bunny’s Super Bowl LX Halftime show trumps its competition

After the NFL announced Bad Bunny as the lead performer at Super Bowl LX, Turning Point USA, a far-right group created by the late Charlie Kirk, declared a parallel show to counter the league’s liberal and woke agenda.

Over 4 Billion Views Worldwide Crown Bad Bunny’s Super Bowl Halftime Show the Most Watched Ever Despite Boycott Call From President Donald Trump
Bad Bunny (Image via IMAGO)

It’s true, Turning Point USA is thrilled to announce The All-American Halftime Show.

a TPUSA spokesperson told US Weekly

The show featured country music veterans Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.

We plan to play great songs for folks who love America. We’re approaching this show like David and Goliath. Competing with the pro football machine and a global pop superstar is almost impossible … or is it? [Bad Bunny] said he’s having a dance party, wearing a dress, and singing in Spanish? Cool. We plan to play great songs for folks who love America.

Kid Rock said

TPUSA failed to live up to their own high expectations. As a matter of fact, the show, which was streamed live on YouTube, received poor viewership. The All-American Halftime Show drew as many as 6.1 million concurrent viewers. However, USA Today reported that the numbers were around 5 million viewers. The performance was also broadcast on Christian Network TBN.

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