Bill Belichick directs UNC staff to include girlfriend Jordon Hudson in their team’s internal communications

Bill Belichick has instructed UNC's Senior Associate Athletic Director to CC his girlfriend Jordon Hudson, on all the correspondence between them.


Bill Belichick directs UNC staff to include girlfriend Jordon Hudson in their team’s internal communications

Bill Belichick and Jordon Hudson (Image via Open Source/X)

It is the dawn of a new day in North Carolina. The hype is real surrounding the college football program, as the team has one of the most accomplished Head Coaches leading their program. Bill Belichick’s arrival has come with its fair share of changes. He has brought the ‘Patriot Way’ to North Carolina.

One of his first moves to unite his players and shift their mentality in the right direction was to remove player names and numbers from their jerseys. Coach Belichick’s strategies seldom need questioning because the man knows what he is doing, but things are a bit complicated at UNC.

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He leads the football program of the college which his girlfriend attends. Belichick has instructed his team to include Jordon Hudson on all of their internal communications. Reporter Matt Hartman revealed the surprising and concerning decision of the eight-time Super Bowl winning coach by posting the mail sent to Robbi Pickeral Evans, the Senior Associate Athletic Director at UNC.

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Thank you for the e-mail. I am including Jordon on this email so she can also keep up with our postings. Can you include her on anything you send to me? Thank you.

The mail read

This is concerning because Jordon Hudson is just a student at UNC. She will now have access to fairly confidential information about the football program due to her relationship with Belichick.

Jordon Hudson is likely handling all of Belichick’s social media activity

If Belichick is to be given the benefit of the doubt then the subject of the e-mail states “FB social media and web content.” So there is a good chance that Belichick is referring to all mails pertaining to UNC football program’s social media activities.

Bill Belichick
Bill Belichick (Image via Open Source)

If that is the case then this will not be concerning. Hudson understands social media better than Belichick and the HC enjoys limiting his focus to football rather than involving himself in the other aspects of the game.

His girlfriend has been teaching him to use social media and his presence online has improved since he began dating her. Bill Belichick created his Instagram account shortly after he started dating her. It is not a far fetch to say that Jordon Hudson is his social media manager which is why he prefers that she be looped in with respect to the social media campaigns and activities the college intends to run.

She was instrumental in helping Belichick get a part in the Dunkin commercial that aired during the Super Bowl. Hudson could have further had a say in UNC’s decision to turn down HBO’s offer of being featured on Hard Knocks over disagreements on creative-control. Hudson is playing the full-fledged role of an agent for Belichick when it comes to handling his media presence and commercial deals.

Ever since Belichick and Hudson’s relationship became public, the couple has received support from their fans despite the stark age gap. The latter was trolled initially, but her witty replies to hate comments have earned her a fanbase of her own. It would be fair to assume that she played a role in influencing Belichick’s decision to coach at North Carolina. The couple recently celebrated their fourth anniversary together and look forward to a new chapter in the HC’s life.

Belichick has assembled an all-star management roster. The only question is if he can achieve a similar level of success with the Tar Heels that he did in New England or will he realize that college football is not the league for him, time will tell.

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