“Greatest marketer ever” – Logan Paul brilliantly promotes PRIME with viral Donald Trump and Mike Tyson picture at UFC 287

Donald Trump and Mike Tyson unknowingly create the best ad for Logan Paul and KSI's Prime at UFC 287

“Greatest marketer ever” – Logan Paul brilliantly promotes PRIME with viral Donald Trump and Mike Tyson picture at UFC 287

Logan Paul and his marketing genius with Prime( via : twitter ,Logan Paul)

The UFC 287 was a very successful event breaking many records and making huge money. With this big and popular event, it was surely raining money for all the event sponsors. However, it was Logan Paul who made the most of this event and made big moves to help his hydration beverage Prime. Prime by Logan Paul and KSI just received its biggest advertising at UFC 287. In what could be termed as one of the greatest marketing moves, Paul received free advertising from Former President of the USA, Donald Trump along with Mike Tyson.

Prime Hydration was launched on 4th January 2022 by YouTubers Logan Paul & KSI. They started off as in-ring rivals. But after their fights decided to throw the animosity out of the window and started working together as partners. Ever since then, Prime, Logan Paul, and KSI’s sports drink creation has been climbing the stairs of success very rapidly. At the start of 2023, Prime announced another massive deal for their brand as it became UFC’s official drink. Ever since then, Prime has received tons of marketing from the UFC. However, this time Donald Trump was a part of the campaign as well.

In what could be termed as ‘the coldest photo’, former U.S.A President Donald Trump is holding Prime Bottle with Mike Tyson laughing in the background. The picture was too good of an advertisement according to Logan Paul. Logan Paul wasted no time uploading the photo on Twitter and increasing its reach. The Twitter comment section has since then called this move by Logan a great marketing gimmick.
The YouTube star has ventured into podcasting, boxing, WWE and starting his own companies all at the same time. Logan clearly has a good sense of what works for him and his image and constantly banks on it. With this move by Paul, one can only think how much more will he scale Prime hydration.

Related: “They hit a f****** home run,” Dana White hails Logan Paul for his amazing performances at WWE

Logan Paul reveals how Prime became UFC’s official drink

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Logan Paul and KSI’s sports drink Prime Hydration is breaking records with its sales. After its launch in 2022, the drink generated 250 million dollars in retail sales worldwide. Shopkeepers charged bottles at inflated prices as fans desperately tried to get the energy drink associated with their idols. Such was the hype around Prime after its launch. The company has come a long way since then, already becoming the hydration partner for Premier League team Arsenal and the official partner for UFC.

https://youtube.com/watch?v=8W-Vz_rE4mA

Logan Paul on his ‘Impaulsive podcast‘ with Bruce Buffer as a guest revealed how they managed to crack their deal with UFC. According to Paul he and KSI were only looking to sponsor one UFC event in Perth. This was to promote the launch of Prime in South Africa. But Paul and his team soon got to know that UFC’s contract with BodyArmor was about to expire. Logan Paul who is a huge UFC fan was contacted by his partner about this news. Without wasting any time, he agreed and later cracked a deal with Dana.

Being associated with UFC as its official sports drink is a huge achievement for PRIME and also Logan Paul’s dream come true. The contract between Prime and UFC is of 3 years. Both Logan Paul and KSI have had unbelievable success with their brand in a very short amount of time. This just shows how big and popular PRIME can become in the future.

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