Brad Keselowski declares OEMs needs to be “less technical in the sport” amidst historical NASCAR spendings
2012 NASCAR Cup Series champion Brad Keselowski has shared his feelings about the need to divert OEMs investment in the sport.
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The Original Engines Manufactures or OEMs are one of the major parts of the success of any top-tier motorsports series. Over last two decades Chevy, Toyota and Ford have been playing this for the premier stock car racing series NASCAR. They are investing heavily into the sport, mostly on the technical side recently.
But according to the 2012 Cup champion Brad Keselowski this isn’t a good thing. He pointed out in his latest appearance in the Business and Motorsports with Kelly Earnhardt, the co-owner of JR Motorsports, that the OEM should divert their investment more into marketing and branding, with the racers as the ambassadors.
I would like to see the OEMs be less technical in the sport in the nature of their support and significantgly more marketing and branding involved. I miss the days of turning on the race and seeing a Chevy and a Ford commercial.
Brad Keselowski said via Business and Motorsports.
He is bit disappointed how there is an absence of such relationship at the moment. Keselowski also revealed that the OEMs are investing more into the sport than they have ever done.
You just don’t see’em. And having a racecar driver in that commercial. What I would tell you is OEMs are spending more now on NASCAR than they ever have, it’s not even close.
Brad Keselowski added.
Brad Keselowski wants more spending on marketing realm
In the same conversation, Keselowski admitted that most of the latest investments are going to the technical side when the marketing side needs more attention. He urged NASCAR community to convince the OEMs spend more on the marketing realm for the betterment of the sport.
But it’s not increasingly more and more to the technical side. I think for NASCAR it’s very important that we find a way to move the OEM spend out of the technical realm into the marketing realm of our sport and do that even.
Brad Keselowski said.
The comment from Keselowski seems rational and something the racing community needs to look into. The marketing initiative from the past involving the drivers has helped to grow the brand of the OEMs, NASCAR as well as the drivers. So, if they follow the same blueprint now, it a win-win situation for everyone involved.
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Justin P Joy
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