Caitlin Clark Ranked Above $1.2 Billion Worth LeBron James in Most Marketable Athletes List

Indiana Fever point guard Caitlin Clark's popularity has helped women's sports reach new heights in popularity.


Caitlin Clark Ranked Above $1.2 Billion Worth LeBron James in Most Marketable Athletes List

Indiana Fever point guard Caitlin Clark (Image via FirstSportz)

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Caitlin Clark is not one of those athletes who just became an overnight sensation. Time and time over, the point guard’s star power has been evident, as millions of fans casually gravitate towards her.

By her own admission, she did not always enjoy sold-out arenas, as was evident in the first year and a half of her time at the University of Iowa. Naturally, COVID-19 played a hand in it.

But only after news started trickling out that the Hawkeyes had an exciting player on their court did fans start to flock into their arena. From then on, the numbers kept on increasing, and soon, the University started selling out its season.

By the time she finished college, millions of fans watching her on TV became the new norm. That norm continued into the WNBA, and Caitlin Clark became the primary reason why the league registered monumental growth in viewership, tickets, and merchandise sales.

Even when she was out injured during her sophomore season, there were clear indications that the league’s popularity rose and fell as per the 23-year-old’s availability.

As she continues to be the face of women’s sports, SportsPro ended up ranking the Indiana Fever superstar 7th on their list of Top 150 most marketable athletes.

Their ranking of the women’s basketball star was surprising, as they had the NBA’s face of the league, LeBron James, in one position behind her. The 4-time NBA champion had a better rank economically, but the organization believes Clark has the better brand strength.

Caitlin Clark’s teammate reveals her humble side

In last year’s rankings, Caitlin Clark was one spot below the $1.2 billion worth LeBron James. This season, after not being able to continue her exploits on the basketball court, she slid down to 7th, despite earning millions off the court.

Kelsey Mitchell and Caitlin Clark
Kelsey Mitchell and Caitlin Clark (Image via Bleacher Report/X)

In the midst of her absence, the Indiana Fever stormed to the WNBA playoff semifinals. But as per teammate Kelsey Mitchell, it was the point guard’s humility that made the entire group a strong unit.

She never was bigger than the program… She wasn’t trying to take over… wasn’t trying to be bigger than everybody else.

Kelsey Mitchell told Sue Bird

When Mitchell was not finding the words, Sue Bird added that Clark sounds like the teammate who is bigger than everyone, status-wise, but ensures none of her teammates feel that way.

Instead, she stays humble, which helps unite the team better than any other form of chemistry-building sessions, and that is what resonated within the group during their run to the semifinals.

Sporting Caitlin Clark’s Fever jersey-inspired dress draws massive support for Miss Indiana

Caitlin Clark‘s popularity is known worldwide as fans across the globe have taken to her electric style of play and down-to-earth character. It seems that fan following has spread to anything that involves the Iowa native.

A few days ago, during the state costume phase of the Miss USA pageant, Miss Indiana Sydney Shrewsbury wore an outfit inspired by Clark’s No. 22 Fever jersey.

Clips and pictures of the outfit became viral, leading to Shrewsbury receiving calls for interviews and an ever-increasing fan following. It seems the superstar guard’s impact is transcending basketball.

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