Chiefs heiress credits Taylor Swift for boosting team’s following by 30-40%
Taylor Swift and Travis Kelce are one of the hottest couples in the world of gridiron football since they started dating in 2023.
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Taylor Swift, Gracie Hunt (Images via Life and Style)
Taylor Swift, globally acclaimed musician and a fan favorite, has led a shift in sports industry since 2023 fall when she and Kansas City Chiefs TE Travis Kelce started dating. The increased viewership and growth of target audience has since been referred to the Taylor Swift Effect.
Swift, who has multiple Grammys to her name, has revolutionized the style game with her unique fashion choices. She has been a regular presence at the Kansas City’s home games at the Arrowhead Stadium while she occasionally travels to road games as well.
Recently, Gracie Hunt, heir to the Kansas City Chiefs, opened up to PEOPLE where she spoke on many angles including her short-lived soccer career and the current position in her life. Gracie, daughter of Chiefs’ owner Clark Hunt and former pageantry winner Tavia Hunt is also the granddaughter of Lamar Hunt. Lamar played a huge role in bringing soccer to the States in the form of Major League Soccer, one of the exponentially growing sports leagues in the world.
The former Miss Kansas USA expressed her views on Swift while discussing the topic of fashion, sports and women. Hunt also praised Kristin Juszczyk, who gained immense traction for her custom made NFL jackets which even Swift got her hands on. Gracie Hunt went on to add that Taylor Swift has enabled for a thirty to forty percent increase in their daily game attendance.
She is absolutely incredible, as the whole world knows, and it’s been such a special time to have her be a part of Chiefs Kingdom. She is just as beautiful and wonderful as you’d ever imagine her to be, so smart and intelligent.
Gracie Hunt stated
TRENDING: #Chiefs owner Gracie Hunt says Taylor Swift has grown the team following by 30 to 40% since attending her first game in 2023.
— MLFootball (@_MLFootball) January 17, 2025
“She is absolutely incredible, beautiful, and wonderful, and it's been such a special time to have her be a part of Chiefs Kingdom.”
(People) pic.twitter.com/LMTQuNddqZ
Taylor Swift Effect has led to more Swift jerseys being sold than every Detroit Lions player
In the midst of her whirlwind romance with the football player, Taylor Swift has made quite the impression on the sport and the culture around it. Her NFL jersey is reportedly outselling the jerseys of every single Detroit Lions player this season.
According to Google search data compiled by Flashpicks, Taylor Swift’s Chiefs-inspired NFL jersey has gained significant attention, amassing 114,520 searches since September. This impressive figure places her jersey as the eighth most popular in the entire country.
Remarkably, Swift’s jersey has surpassed the demand for those of high-profile NFL players, including Detroit Lions stars Jared Goff and Aidan Hutchinson. For context, Hutchinson’s jersey ranks highest among Lions players, sitting at 55th with 16,680 searches. Goff and Sam LaPorta are tied for 56th with 16,520 searches each—figures that pale in comparison to Swift’s demand.
The impact is not limited to Detroit, however. Swift’s jersey has outperformed the jersey sales of 1,689 active NFL players, a striking statistic that underscores her widespread appeal. Travis Kelce, her boyfriend, however remains one of the most searched players with 201,160 searches. The numbers are suggestive of one thing, it’s getting good now.
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Mohammed Bazim
(514 Articles Published)