MS Dhoni joins Viacom18 as its brand ambassador

Dhoni believes going digital is the future of sports viewing, and that interactivity, choice, and personalization will help to engage with fans more.

MS Dhoni joins Viacom18 as its brand ambassador

MS Dhoni

Media conglomerate Viacom18 signed the cricketing icon MS Dhoni as its new brand ambassador. Dhoni will now be featured in different ad campaigns on JioCinema, Sports18, and his social media handles, not to forget, the former India skipper will be seen doing those campaigns during Indian Premier League (IPL).

Viacom18-Sports CEO Anil Jayraj believes that Dhoni’s humble and grounded personality resonates with the digital natives, who value authenticity and transparency. And Dhoni believes going digital is the future of sports viewing, and that interactivity, choice, and personalization will help to engage with fans more.

“I truly believe that watching sports is best enjoyed when you can catch your favorite action on-the-go or from the comfort of your own home but with interactivity, choice, and personalization, something that only a digital platform can offer,” Dhoni said on the development.

“JioCinema is taking the proposition to a whole new level by engaging with fans in ways one could never think of. I can’t wait to be part of this paradigm shift and what is the future of sports viewing,” the 41-year-old added.

Related: “Lot of talk around pitches,” Rahul Dravid speaks about Ahmedabad pitch and ICC’s ‘poor’ rating for Indore pitch

MS Dhoni somehow avoids being smeared in colors during CSK’s Holi celebrations

MS Dhoni
MS Dhoni

During the Holi celebration at Chennai Super Kings (CSK) camp, MS Dhoni somehow escapes being smeared in colors. As Dhoni rarely use his social media handles after his retirement, fans get to see their Captain Cool’s whereabouts through viral pictures and videos. CSK’s social media handles shared the video of the Holi celebrations.

Watch the video below:

Meanwhile, the 16th edition of IPL, in all likelihood, will be MS Dhoni’s last season. The upcoming cash-rich league will be in a home-and-away format so the fans at CSK’s home ground Chepauk Stadium in Chennai will see their ‘Thala’ for the last time donning the yellow jersey. Dhoni will also be playing his first IPL match in Chennai after a gap of three years. He reached the CSK camp a couple of days ago and a video of his practicing in the nets did rounds on the internet.

CSK had a forgetful season last year. They were one of the first teams to get eliminated from the tournament. The four-time champions will be eyeing their fifth title this season. They will kick start their campaign at the curtain raiser against defending champions Gujarat Titans on March 31, at the Narendra Modi Stadium in Ahmedabad.

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