Mukesh Ambani backed Viacom18 just won the TV and Digital rights for all BCCI matches. Jay Shah confirmed that Viacom18 will hold the rights for the next 5 years, with their term starting from September 2023. Their TV channel, Sports 18, will broadcast their matches whereas their OTT platform, JioCinema will stream the matches.
Viacom18 currently hold the rights for the Indian Cricket Team home matches, Men (digital) and Women’s IPL, T10 League, SAT20 and the Road Safety World Series. They hold the rights of leagues apart from cricket, such as La Liga, Serie A, Ligue 1, 2024 Olympics and the NBA.
Along with the rights for the home games, Viacom18 will also be broadcasting the domestic leagues like Ranji Trophy, Vijay Hazare Trophy, etc. The term will start with India playing Australia in September, before the World Cup begins.
Viacom18 will be paying Rs. 67.8 crore per game, with the overall package costing Rs. 5996 Crores. They will hold the rights till 2028, Disney-Star, Viacom18 and Sony Sports were the major contenders for the rights. Here is the BCCI statement.
Star TV and Disney used to hold the rights for all BCCI matches for over a decade. They won the rights in 2012, paying Rs. 3851 crores for the 6 years they had the rights. Later in 2018, Star-Disney won again, this time paying Rs. 6138 Crores.
Star later bought the broadcasting rights of the IPL in 2017, broadcasting the tournament on their TV channels and on their OTT platform, Disney+Hotstar.
Currently Star TV and Disney hold the rights for all ICC competitions, but will move to Zee Entertainment in 2024. They have the rights of South African Cricket as well, but soon they will move to Viacom18 in 20244. The rights for Australia home matches and various T20 leagues are still held by Star. They also still hold the TV rights for the IPL, but that will last till 2027.
Jay Shah thanked Star TV and Disney, saying they had a key role in making Indian cricket reach it’s fans.
Lakshya Chopra is an aspiring sports writer who has covered various sports in the last few years. An engineer by profession, his passion for sports has driven him closer to the media industry with each passing day. He has been working at FirstSportz for over two years and initially headed the tennis team for two full seasons. Having written almost 2500 articles for the organization, he is currently the content manager of the NFL section. From Rafael Nadal's prime to Novak Djokovic's rise to Tom Brady's magical comebacks, he has seen it all.
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