Dana White reveals job description after sensational UFC 300: “I sell ‘holy sh*t’ moments for a living”

UFC 300 had one of the greatest fight cards ever assembled and Dana White took pride in what all transpired at the historic PPV event.

Dana White reveals job description after sensational UFC 300: “I sell ‘holy sh*t’ moments for a living”

Dana White talks about his job after UFC 300 PPV event (Source: IMAGO/Instagram)

The ‘BMF’ title strap has many great memories for the UFC crowd. The sensational last-second KO from Max Holloway became the cherry on top of such memories. Up until the last second, ‘Blessed’ went on a blow-for-blow tirade against Justin Gaethje despite standing better chances on the judges’ scorecard. Accordingly, UFC CEO Dana White was in awe of the result.

Holloway summed up a whopping $600,000 in bonuses in “Fight of the Night” and “Performance of the Night” purses. His move up to 155 pounds was risky, but he delivered a brutal KO. The entire arena could not believe what had happened. Dana White spoke about the fight and made surprising remarks about his job description. 

People always ask me what I do — I sell holy sh*t moments for a living... That was the ultimate holy sh*t moment of all time! If you were at home, if you were at a bar or if you were here live tonight... there’s no bigger holy sh*t than that.
Dana White at the UFC 300 Post-fight presser at MGM Grand Garden Arena
YouTube video

There’s Jiri Prochazka‘s Samurai-like resolve in taking hits head-on and dishing out blows. There’s even Charles Oliveira vs. Arman Tsarukyan in an electric close-call bout, but the BMF title bout was, however, very different. The lightweight fight started with a waiting-out game. Max Holloway had some luck early on with both trying to break each other’s stances. Justin Gaethje broke through the monotony of his striking in Round 4 and went to blows, but still lagged overall.

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‘Blessed’ boldly flipped the script with a true ‘BMF’ knockout – at the 4:59 mark of Round 5. Holloway even justifiably told the assembled media scrum that it was that singular moment that made up a true BMF fight. Dana White agreed with his post-fight news conference opinions, as he felt the bout at UFC 300 totally embodied the meaning and value behind the BMF title.

UFC 300: Facts, figures, fascinations of the feature main card

The 3rd edition of the 155-pound ‘BMF’ lightweight title fight was the best one yet. Consensus hard-chin boxer Max Holloway dominated Justin Gaethje in a brutal war. He risked it all and went for the knockout in the closing seconds of the scrap. Planting his feet firm, “Blessed” offered some swarms and a fateful right overhand, which faceplanted the opponent.

Along with Max Holloway, UFC 300 saw a handful of other highlights
Along with Max Holloway, UFC 300 saw a handful of other highlights (Source: IMAGO/UFC.go.com)

The highlight-reel knockout even had Dana White billing the KO as a 2024 frontrunner for Knockout of the Year 2024. Even veteran podcaster Joe Rogan had yet another viral reaction. Holloway later advocated morphing the BMF acronym to stand for “Blessed Man Forever” after his winning affair.

Strawweight Zhang Weili’s UFC title reign continued, edging out Yan Xiaonan (17-3 MMA, 8-2 UFC) by unanimous decision. Xiaonan almost passed out to a rear-naked choke. However, in what White terms a true “Gangster” moment, she recovered and came to blows with the champ again and again.

Even the stoic and stern-faced Alex Pereira defended the light-heavyweight title with grit and fun. He even went viral mimicking the infamous TikTok emote of Khaby Lame mocking over-complicated ideas, gesturing an “I told you so.” A lesser-known tidbit is that it was also a mimic of old rival Israel Adesanya.

The historic event made $16,508,823 in revenue from ticket sales. It is the third highest-grossing event in UFC history so far with 20,867 attending live from the T-Mobile Arena. All in all, UFC 300 is one for the books and only a UFC 400 card could ever reach its level.

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