Dana White’s Wild Plan Against Governing Bodies in Boxing Goes Viral

Dana White’s viral plan targets boxing’s governing bodies, signaling a major shake-up as Zuffa Boxing aims to rewrite the sport’s structure.

Dana White’s Wild Plan Against Governing Bodies in Boxing Goes Viral

Dana White's plans for Boxing (via Yahoo Sports)

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Dana White aims to replicate his UFC turnaround in boxing, after helping grow the MMA brand from a struggling operation into a multi-billion-dollar entity. With Zuffa/TKO Boxing, he intends to revive the sport’s stature through a centralized model. His plans include reducing the influence of sanctioning bodies he views as problematic.

White plans to modernize boxing by shortening inactivity periods, simplifying weight classes, and spotlighting emerging talent. The first event under the Zuffa Boxing banner was Canelo Álvarez vs. Terence Crawford. This card marked the formal launch of the new promotional era. It also set the tone for White’s intended restructuring of the sport.

Zuffa Boxing is supported by TKO Group Holdings, Sela, Turki Alalshikh, and Nick Khan. White introduced UFC-style bonuses on the Canelo–Crawford undercard to incentivize fighters. These payouts mirrored the performance-based system used in MMA. The move preceded White addressing potential resistance from boxing’s governing bodies in a podcast with popular influencer Andrew Schulz.

I’m going for all the guys that’ll be stars in 5 years, I want to build this thing from the ground up, get rid of all the sanctioning organizations. I am not going to deal with the WBC, IBF and the WBA. **** them, I don’t give a ****, they don’t matter to me. They can still run their business, there can still be Eddie Hearn and all these other guys and they can still play by their rules.

Dana White via Flagrant Podcast

The Canelo–Crawford card produced an estimated $67 million in revenue and surpassed 41 million live viewers on Netflix worldwide. Despite substantial numbers, the event’s pacing did not fully meet White’s expectations. Slow segments and long gaps between fights made the broadcast less dynamic. These issues appeared to reflect early adaptation challenges for a tradition-bound sport.

White’s push into boxing has already drawn competitive pressure from established promoters, especially Matchroom Boxing CEO Eddie Hearn. Hearn questioned White’s credit for the event’s success and emphasized Turki Alalshikh’s central role. He also challenged White directly on promotional capability within the boxing marketplace. Their rivalry signals an intensifying battle over influence in the sport.

The broader implications of Zuffa Boxing extend far beyond one event or promoter, as Dana White seeks structural reform across the entire industry. If successful, his model could modernize matchmaking, scheduling, and talent development on a global scale. However, if unsuccessful, boxing may remain resistant to centralized control and long-term change.

Dana White details plans for his gambling show on Netflix

Dana White is known for his high-stakes gambling habits, regularly placing large baccarat and blackjack bets in Las Vegas casinos. His reputation as a high roller has become a defining part of his public image. Influencers and MMA personalities frequently discuss the UFC CEO’s most significant wins and losses. His gambling outings remain a popular topic within the broader combat sports community.

Dana White announces bonuses for boxers
Dana White (via MARCA)

Recent reports indicated that a Netflix camera crew had been following White around Las Vegas to document his gambling lifestyle. This fueled speculation about an upcoming series centered on his high-roller routines. White also recently told Andrew Schulz about a separate Netflix concept with an interesting stipulation that framed his gambling as a large-scale entertainment spectacle.

Give me 30 million in credit, let me bet a million dollars a hand, and let’s go me vs you. I am working on a whole deal with this thing now. The Netflix thing is different. I am doing a documentary on Vegas, but I want to do another thing with Netflix too: Me vs The Casino. You come in like a title fight, showing odds on and why they should win or I should win. We do a Netflix show like we did the Canelo vs Crawford fight.

Dana White via Flagrant podcast

Dana White’s intense gambling has raised concern among his UFC peers, including Joe Rogan and executive Hunter Campbell. Both have expressed worry over the scale of his gambling risks and addiction. His massive wagers routinely draw attention inside the organization. As his gambling ventures grow, so do the concerns surrounding their long-term implications.

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