Barcelona signs mammoth deal with KSI and Logan Paul’s $170,000,000 ‘Prime’ despite it bringing bad omen for Arsenal

The new deal is a huge step for Prime hydration.

Barcelona signs mammoth deal with KSI and Logan Paul’s $170,000,000 ‘Prime’ despite it bringing bad omen for Arsenal

Image via: KSI on Twitter

KSI and Logan Paul’s beverage brand, Prime, has secured a major sponsorship deal with FC Barcelona. This partnership marks a significant milestone for Prime. It solidifies its position as a rising player in the competitive world of sports hydration. Since joining forces in early 2022, KSI and Logan Paul have successfully propelled Prime Hydration to remarkable heights. The brand has already made waves by sponsoring teams across various sports. This includes becoming the official partner of the Ultimate Fighting Championship (UFC) and Arsenal FC.

Furthermore, Prime recently expanded its reach by endorsing prominent MMA fighters Israel Adesanya and Alex Volkanovski. The brand’s ascent reached new heights earlier this year. The brand became the first YouTube-based brand to feature its commercial during the coveted Super Bowl event. In addition, Prime Hydration has made notable appearances alongside Logan Paul in the high-energy world of WWE.

YouTube video

Related: Jake Paul breaks brand new $421,000 Ferrari an hour after buying it

KSI and Logan Paul’s Prime become official Hydration sponsors of FC Barcelona

Barcelona sign a mammoth deal with KSI and Logan Paul's $170,000,000 'Prime' despite it bringing bad omen for Arsenal
Image via: KSI on Twitter

Now, Prime has taken its ambitions even further by partnering with FC Barcelona. FC Barcelona is a club that boasts an illustrious history and a massive global fan base. This collaboration is particularly significant as FC Barcelona was previously sponsored by Gatorade, a long-standing leader in the hydration industry.

In a recent tweet, KSI roasted Gatorade and revealed Prime as the new official hydration sponsor of FC Barcelona. This move signifies Prime’s determination to disrupt the market and establish itself as a worthy competitor to industry giants.

The success of Prime Hydration is already evident, with Logan Paul revealing earlier this year that the brand has generated over $250 million in retail sales and an impressive $110 million in gross revenue. This remarkable achievement further reinforces Prime Hydration’s potential for future growth and signals that there are undoubtedly more exciting developments in store for the brand.

KSI and Logan Paul expressed their pride and excitement in serving as the Official Hydration Partner for one of the world’s most iconic sports teams. They conveyed their eagerness to support FC Barcelona and its players in achieving peak performance by providing top-quality hydration solutions. Whether it’s replenishing during intense games or aiding in post-training recovery, Prime aims to elevate the performance of the entire FC Barcelona family.

The collaboration between Prime and FC Barcelona not only highlights the influence of social media influencers in the sports industry but also underscores the increasing importance of hydration in maximizing athletic performance. By aligning themselves with such a prestigious and globally recognized football club, KSI and Logan Paul have once again demonstrated their knack for making bold moves and capturing new territories in the business world.

In case you missed it: