“Drake is his co-worker now” – Fans go gaga as Kai Cenat officially partners with Nike

Fans are highly elated as Kai Cenat becomes the first streamer to sign a partnership with Nike

“Drake is his co-worker now” – Fans go gaga as Kai Cenat officially partners with Nike

Image via: Instagram/@kaicenat and Nike

Kai Cenat recently made history by becoming the first online streamer to sign a deal with the famous shoe brand Nike. The company is infamous for signing many hit sportspeople to represent them and release exclusive collections, such as the Nike x Jordan collection. However, with this move, the company has entered the streaming space for their collaborations.

On a recent stream that Kai Cenat held on 9th February 2024, the streamer got highly emotional and started talking about his accomplishments in his streaming career so far. The New York-based streamer mentioned he had been grinding for over three years, and he has a lot left to do that he dreams of.

YouTube video

After talking about his accomplishments, Kai Cenat announced that he had an announcement to make. The streamer started playing party music and told his audience that Kai Cenat was now officially a member of the Nike family. The streamer was associated with the brand earlier, as Nike gifted Kai Cenat a pair of shoes a while ago.

Fans excited as Kai Cenat becomes the first streamer to sign with Nike

This move is historic for the online community as Kai Cenat is the first streamer that Nike has decided to partner with. While such companies sponsor many online influencers and collaborate with them regularly, Kai is the first live streamer to sign a long-term partnership with the shoe company.

Kai Cenat announces Nike deal
Image via: YouTube/@kaicenat

Details about the partnership are still unknown. The amount and duration of their collaboration have not yet been revealed, although fans may expect answers soon. However, Kai Cenat did reveal that he would be doing an IRL streaming in Vegas this weekend, which would have something to do with his latest partnership signing.

Fans were highly excited for the streamer and were happy to see him reach new heights. Many also commented about Kai “making bank” with this deal. Some even wondered if people would ever get to see Kai Cenat x Nike exclusive shoes generally made for sportspeople.

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