“Officially part of Nike family,” Kai Cenat becomes the first streamer to sign with Nike

KaI Cenat makes history as he becomes the first streamer to partner with shoe brand Nike.

“Officially part of Nike family,” Kai Cenat becomes the first streamer to sign with Nike

Image via: Instagram/@kaicenat and Nike

Shoe brands are infamous for collaborating with sportspeople to promote their products. The Nike x Jordan collaboration is one of the most iconic partnerships in brand deal history. With live streaming has grown into a bigger phenomenon and streamers gaining mass popularity, shoe brands have extended their outreach to streamers such as Kai Cenat.

Kai Cenat has long declared his love for sports shoes. He has a huge collection of such shoes and has expressed his passion for them multiple times. Kai Cenat was even gifted exclusive shoes by Charlotte Hornets’ LaMelo Ball from his collection, along with some unreleased products.

https://www.youtube.com/shorts/RTxv8IdtOTQ

On February 9th, Kai Cenat announced his partnership with the popular shoe brand Nike. While many online influencers are sponsored by such companies and collaborate with them on a regular basis, this makes Kai Cenat the first online streamer to sign a partnership with Nike. This partnership comes shortly after Kai Cenat received a gift from Nike.

Kai Cenat makes history after partnering with Nike

In a recent stream that took place on February 9th, 2024, Kai Cenat was talking about the multiple accomplishments he had achieved throughout his streaming career. The streamer mentioned how he had been grinding for over three years on this journey. He added that there were still multiple things he wanted to achieve and dreamed of having.

Kai Cenat announces Nike deal
Image via: YouTube/@kaicenat

I would like to announce that we are officially a part of the Nike family.

Kai Cenat

After saying this and seemingly relatively emotional, Kai Cenat announced that he is now officially a member of the Nike family. He said that the collaboration had been in the works for quite some time, and was happy to finally see “Kai x Nike” come to life. Kai Cenat said that there has been nothing more that he ever wanted than this deal.

When Kai Cenat first got a call from Nike to discuss the partnership, he could not believe it. In the streamer’s words, it did not feel real to him. Lastly, Kai Cenat announced that he had an upcoming IRL stream in Vegas the next weekend. The stream would feature Kai Cenat “doing something huge” with Nike.

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