MrBeast changes his ICONIC open mouth thumbnails and witnesses an increase in watch time

The smallest change led to MrBeast's channel growing even further.

MrBeast changes his ICONIC open mouth thumbnails and witnesses an increase in watch time

Image via Shopify

Mr. Beast, a prominent figure in the world of YouTube, is known for his extravagant and heartwarming acts of philanthropy, as well as his creative and eye-catching video thumbnails. One of the defining features of his content has been his iconic open-mouth expression in the thumbnails, signifying awe and excitement related to the subject matter of his videos. However, in a surprising turn of events, MrBeast decided to deviate from this well-established style by replacing all his open-mouth thumbnails with identical ones, but this time with his mouth closed. The result? An unexpected increase in watch time across all of his videos, prompted him to share his observations on Twitter.

MrBeast’s thumbnails have always been a crucial element of his YouTube strategy. His open-mouth expression has become synonymous with his content, creating a sense of anticipation and excitement for viewers. The bold choice to deviate from this signature style raised eyebrows among his fans and the broader YouTube community.

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In a bold move, MrBeast decided to replace all of his iconic open-mouth thumbnails with closed-mouth versions. This change was a departure from his established brand and left many fans wondering about the reasons behind the decision. The new thumbnails featured MrBeast with a closed mouth, appearing more composed and less surprised. Surprisingly, the alteration in thumbnail style led to a notable increase in watch time across all of MrBeast’s videos. Fans were spending more time watching his content, which is the dream of every content creator.

MrBeast notices an increase in watch time after thumbnail changes

MrBeast changes his ICONIC open mouth thumbnails and witnesses an increase in watch time
Image via Rolling Stone

This change in watch time statistics did not go unnoticed. MrBeast took to Twitter to share the remarkable news with his followers. On Twitter, he reported the unexpected increase in watch time, stating, “I closed my mouth on all my thumbnails and the watch time went up on every video lol”. The YouTube community was eager to decipher the reasons behind this intriguing phenomenon.

Several factors may have contributed to the increase in watch time following the thumbnail change. Fans may have been drawn to the thumbnails, wondering why Mr. Beast had departed from his style. This curiosity could have led to increased click-through rates. Another possible reason is that YouTube’s algorithm often rewards creator changes that lead to increased user engagement. The alteration in thumbnails may have triggered the algorithm to recommend Mr. Beast’s videos to a broader audience.

MrBeast’s decision to change his iconic open-mouth thumbnails to closed-mouth versions resulted in a surprising increase in watch time across all of his videos. This case demonstrates the ever-evolving nature of content creation on platforms like YouTube. Experimentation and adaptation are essential for creators looking to maintain and grow their audience.

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