PUMA enters Indian eSports by becoming Revenant Esports’ kit partner

PUMA enters Indian eSports by becoming Revenant Esports’ kit partner

Revenant Esports x PUMA collaboration

Revenant Esports, one of India’s fastest-growing and most consistent Esports organisations, has announced sports brand PUMA as their official kit partner for the upcoming season.

This association came as one of the major non-endemic brand collaborations in the Indian esports industry. Under the terms of the partnership, Revenant Esports’ creators and Esports roster will don the exclusive kits produced by PUMA.

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Revenant Esports announces collaboration with PUMA

PUMA enters Indian eSports by becoming Revenant Esports' kit partner
Revenant Esports

With both brands sharing similar ideologies in terms of propelling Esports to greater heights, they will leverage this association to make their presence felt in the Esports community in India.

Rohit Jagasia, Founder and CEO of Revenant Esports, was quoted saying-

“PUMA is one of the most successful sports brands in the world and it makes us extremely proud to be the first Esports team in India to be associated with them. This partnership is a step in the right direction for Revenant Esports and a testament to our aim of enriching the experience of the Esports community and our fans."

He further stated-

"Esports merchandise has become an integral part of the industry in the last few years and seeing our athletes, creators, fans wear the apparel produced by one of the world’s best is a privilege. Together we hope to achieve immense success in the coming years and capitalise on the growing Esports culture in the country.”

PUMA has emerged as the number 1 sports brand in India after generating record revenues last year and are also familiar with the Esports sector having partnered with numerous international organisations. By joining forces with Revenant Esports and their massive fanbase, they will look to maximise their potential in the Indian Esports market.

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“We are extremely excited to associate with Revenant Esports as their official Kit Partner and become the first leading sportswear brand in the country to enter the deeply engaging space of Esports. India is one of the biggest markets for the video gaming
community and competitive Esports is immensely influencing our youth across tiers”, commented Vishal Gupta, Executive Director-Retail, PUMA India.

PUMA enters Indian eSports by becoming Revenant Esports' kit partner
PUMA

According to the recent FICCI-EY report, 100 brands have invested in Indian Esports this year, compared to 72 in 2021. Similar to traditional sports, Esports merchandise is a crucial component that fuels the growth of an Esports organization by spreading brand awareness and building loyalty among their passionate set of fans.

Being home to the country’s top-notch talents, Revenant Esports have been currently preparing for the upcoming tournaments including PokeCon 2022.

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