Executive Director clarifies notion of Novak Djokovic-led PTPA raising funds without making any ‘impactful’ contributions to tennis

Novak Djokovic co-founded PTPA signs a new deal to expand to a range of sports.

Executive Director clarifies notion of Novak Djokovic-led PTPA raising funds without making any ‘impactful’ contributions to tennis

Novak Djokovic and Ahmad Nassar (via IMAGO/X)

Ahmad Nassar, the co-founder of the Professional Tennis Players Association, recently hit back at a journalist who had penned down a few wrong notes about the company and their new 40-million-dollar raise. Recently the for-profit arm of PTPA raised a huge sum with their new Alliance and expanded the reach of the company beyond tennis to cricket and track and field. Journalist Ben Rothenberg questioned this move and accused the company of not focussing their attention on tennis but still finding ways to earn more money. 

Novak Djokovic founded PTPA was initiated to help people in the sport by providing them with the requirements to start their career in tennis. However, upon the accusations from the journalist, the co-founder Nassar took matters into his own hands and posted a message on X, clarifying his stance. 

YouTube video

The co-founder lucidly explained that PTPA is a non-profit organization and has partnered with a company known as Winners Alliance, which makes money in the sport (Tennis) and that money goes to two places – one for the players and others for funding needs. 

FS Video
The PTPA model emulates other successful players associations globally. The PTPA, a non-profit advocacy organization, works with a for-profit entity called Winners Alliance. The revenue generated by Winners Alliance in tennis goes to (a) players, and (b) fund the advocacy work and programs of the PTPA. This is the same model other sports unions have employed successfully for decades. Note that the PTPA is tennis-only and has dedicated staff working only in tennis. Winners Alliance, by contrast, has separate staff working across sports. That’s also the model employed by others.
A part of Ahmad Nassar’s long tweet read

He also compared it with profit companies such as OneTeam, which works for many sports in the world like MLB, NFL, WNBA, and NWSL. He proved his point. Although the message was out of respect, Nassar had stood his ground without any hiccups. 

PTPA’s Winners Alliance deal broken down as the company looks to expand its reach

The Professional Tennis Players Association has recently expanded its reach to various other sports like cricket and track and field with a recent signing with Winners Alliance. They have also raised as additions 40 Million Dollars for the existing users. 

Novak-Djokovic's-PTPA
Ons Jabeur and Novak Djokovic with other members of PTPA (Image via PTPA)

The commercial arm was extended two years ago when Novak Djokovic co-founded PTPA had signed a 25-million-dollar deal with Winners Alliance. However, over time, the value increased and now has given around 75 Million Dollars to the commercial arm. 

The focus is now on these other sports, cricket and in track and field.
Nassar told the reporters after the signing

Although there are many comments against this new signing at the end of the day, Nassar has cleared all the doubts. With only one motive to help the people, the PTPA continues to expand its reach and help those in need to fulfil their needs. 

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